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Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda

Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). In the era of Industrial Revolution 4.0 technologies an...

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Main Authors: Leong, Lai Ying, Hew, Teck Soon, Ooi, Keng-Boon, Hajli, Nick, Tan Han, Garry Wei
Format: Journal
Language:English
Published: 2023
Online Access:http://ur.aeu.edu.my/1162/1/Revisiting%20the%20social%20commerce%20paradigm%20the%20social%20commerce%20%28SC%29%20framework%20and%20a%20research%20agenda.pdf
http://ur.aeu.edu.my/1162/
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spelling oai:ur.aeu.edu.my:11622024-05-30T02:25:52Z http://ur.aeu.edu.my/1162/ Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda Leong, Lai Ying Hew, Teck Soon Ooi, Keng-Boon Hajli, Nick Tan Han, Garry Wei Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research framework. The authors analysed the progress of the s-commerce paradigm between 2003 and 2023 by applying longitudinal science mapping. The authors then developed a research framework based on the themes in the strategic diagrams and evolution map. From 2003 to 2010, studies on s-commerce mainly focused on social networking sites, virtual communities, social shopping and analytic approaches. From 2011 to 2015, it shifted to s-commerce, consumer behaviour, Web 2.0, artificial intelligence, social technologies, online shopping, user studies, data gathering methods, applications, service-based social commerce constructs, e-commerce and cognitive factors. Social commerce remained the primary research paradigm from 2017 to 2023. The SC framework may be analogous to popular research frameworks such as technology-organisation-environment (T-O-E) and stimulus-organism-response (S-O-R). Based on this SC framework, researchers may gain a better understanding by determining the factors of the social, commercial, technological and behavioural dimensions. The authors redefined s-commerce and developed an SC framework. Practical guidelines for the SC framework and an exemplary research model are presented. Overall, this study offers a new research agenda for the extant understanding of s-commerce, with the SC framework as the next frontier of the theoretical advancements and applications of s-commerce. 2023 Journal PeerReviewed text en http://ur.aeu.edu.my/1162/1/Revisiting%20the%20social%20commerce%20paradigm%20the%20social%20commerce%20%28SC%29%20framework%20and%20a%20research%20agenda.pdf Leong, Lai Ying and Hew, Teck Soon and Ooi, Keng-Boon and Hajli, Nick and Tan Han, Garry Wei (2023) Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda. Internet Research.
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
description Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research framework. The authors analysed the progress of the s-commerce paradigm between 2003 and 2023 by applying longitudinal science mapping. The authors then developed a research framework based on the themes in the strategic diagrams and evolution map. From 2003 to 2010, studies on s-commerce mainly focused on social networking sites, virtual communities, social shopping and analytic approaches. From 2011 to 2015, it shifted to s-commerce, consumer behaviour, Web 2.0, artificial intelligence, social technologies, online shopping, user studies, data gathering methods, applications, service-based social commerce constructs, e-commerce and cognitive factors. Social commerce remained the primary research paradigm from 2017 to 2023. The SC framework may be analogous to popular research frameworks such as technology-organisation-environment (T-O-E) and stimulus-organism-response (S-O-R). Based on this SC framework, researchers may gain a better understanding by determining the factors of the social, commercial, technological and behavioural dimensions. The authors redefined s-commerce and developed an SC framework. Practical guidelines for the SC framework and an exemplary research model are presented. Overall, this study offers a new research agenda for the extant understanding of s-commerce, with the SC framework as the next frontier of the theoretical advancements and applications of s-commerce.
format Journal
author Leong, Lai Ying
Hew, Teck Soon
Ooi, Keng-Boon
Hajli, Nick
Tan Han, Garry Wei
spellingShingle Leong, Lai Ying
Hew, Teck Soon
Ooi, Keng-Boon
Hajli, Nick
Tan Han, Garry Wei
Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
author_facet Leong, Lai Ying
Hew, Teck Soon
Ooi, Keng-Boon
Hajli, Nick
Tan Han, Garry Wei
author_sort Leong, Lai Ying
title Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
title_short Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
title_full Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
title_fullStr Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
title_full_unstemmed Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
title_sort revisiting the social commerce paradigm: the social commerce (sc) framework and a research agenda
publishDate 2023
url http://ur.aeu.edu.my/1162/1/Revisiting%20the%20social%20commerce%20paradigm%20the%20social%20commerce%20%28SC%29%20framework%20and%20a%20research%20agenda.pdf
http://ur.aeu.edu.my/1162/
_version_ 1800730786056372224
score 13.223943

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