Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨

Research on value cocreation with customers is considerable, yet questions remain regarding whether and how to engage frontline employees (FLEs) in such efforts. Adopting the ability�motivation�opportunity perspective, we conceptualize service firms� interaction capabilities as ability, employ...

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Main Authors: Amin, M., Chan, K.W., Shamim, A., Ghazali, Z.B., Lai, F.-W.
Format: Article
Published: Routledge 2022
Online Access:http://scholars.utp.edu.my/id/eprint/33922/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129138113&doi=10.1080%2f02642069.2022.2056164&partnerID=40&md5=0b407fd407fa161c6e50bcbb08b04626
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spelling oai:scholars.utp.edu.my:339222022-12-20T03:50:32Z http://scholars.utp.edu.my/id/eprint/33922/ Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨ Amin, M. Chan, K.W. Shamim, A. Ghazali, Z.B. Lai, F.-W. Research on value cocreation with customers is considerable, yet questions remain regarding whether and how to engage frontline employees (FLEs) in such efforts. Adopting the abilityâ��motivationâ��opportunity perspective, we conceptualize service firmsâ�� interaction capabilities as ability, employeesâ�� motivation to cocreate value with customers (EMCCV) as motivation, and supervisor proactive personality as opportunity. This empirical investigation thereby addresses the effect of service firmsâ�� interaction capabilities on EMCCV and employeesâ�� subsequent value cocreation behaviors (participation and citizenship). Data collected from 311 FLEs in automotive industries reveal that EMCCV mediates the positive effects of firmsâ�� interaction capabilities (developmental, relational, ethical, and individuated) on employeesâ�� value cocreation behaviors. Further, supervisor proactive personality significantly strengthens the effects of firmsâ�� interaction capabilities on EMCCV. Supplementary analyses uncover a stronger indirect positive association between firmsâ�� interaction capabilities and employeesâ�� value cocreation behaviors (via EMCCV) when employees perceive their supervisors as proactive. These findings highlight the crucial roles of firmsâ�� interaction capabilities and supervisorsâ�� personalities in motivating FLEsâ�� value cocreation behaviors during service exchanges. They also reveal practical options for promoting more inclusive, sustainable economic growth and guidelines for fostering and promoting improved working conditions for FLEs (UN Sustainable Development Goal 8). © 2022 Informa UK Limited, trading as Taylor & Francis Group. Routledge 2022 Article NonPeerReviewed Amin, M. and Chan, K.W. and Shamim, A. and Ghazali, Z.B. and Lai, F.-W. (2022) Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨. Service Industries Journal. ISSN 02642069 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129138113&doi=10.1080%2f02642069.2022.2056164&partnerID=40&md5=0b407fd407fa161c6e50bcbb08b04626 10.1080/02642069.2022.2056164 10.1080/02642069.2022.2056164 10.1080/02642069.2022.2056164
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
description Research on value cocreation with customers is considerable, yet questions remain regarding whether and how to engage frontline employees (FLEs) in such efforts. Adopting the ability�motivation�opportunity perspective, we conceptualize service firms� interaction capabilities as ability, employees� motivation to cocreate value with customers (EMCCV) as motivation, and supervisor proactive personality as opportunity. This empirical investigation thereby addresses the effect of service firms� interaction capabilities on EMCCV and employees� subsequent value cocreation behaviors (participation and citizenship). Data collected from 311 FLEs in automotive industries reveal that EMCCV mediates the positive effects of firms� interaction capabilities (developmental, relational, ethical, and individuated) on employees� value cocreation behaviors. Further, supervisor proactive personality significantly strengthens the effects of firms� interaction capabilities on EMCCV. Supplementary analyses uncover a stronger indirect positive association between firms� interaction capabilities and employees� value cocreation behaviors (via EMCCV) when employees perceive their supervisors as proactive. These findings highlight the crucial roles of firms� interaction capabilities and supervisors� personalities in motivating FLEs� value cocreation behaviors during service exchanges. They also reveal practical options for promoting more inclusive, sustainable economic growth and guidelines for fostering and promoting improved working conditions for FLEs (UN Sustainable Development Goal 8). © 2022 Informa UK Limited, trading as Taylor & Francis Group.
format Article
author Amin, M.
Chan, K.W.
Shamim, A.
Ghazali, Z.B.
Lai, F.-W.
spellingShingle Amin, M.
Chan, K.W.
Shamim, A.
Ghazali, Z.B.
Lai, F.-W.
Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨
author_facet Amin, M.
Chan, K.W.
Shamim, A.
Ghazali, Z.B.
Lai, F.-W.
author_sort Amin, M.
title Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨
title_short Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨
title_full Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨
title_fullStr Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨
title_full_unstemmed Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨
title_sort engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨
publisher Routledge
publishDate 2022
url http://scholars.utp.edu.my/id/eprint/33922/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129138113&doi=10.1080%2f02642069.2022.2056164&partnerID=40&md5=0b407fd407fa161c6e50bcbb08b04626
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score 13.211869