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Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model

A co-creation values consumers’ input as its primary crust in informing businesses on current consumer needs. More importantly, it would be the next shape in future demands of consumers in business sustainability. This paper addressed this context, narrowing its scope in investigating the voices of...

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Main Authors: Zulkefli, Ahmad Umair, Abdullah, Muhammad Ridhuan Tony Lim, Endut, Mohd Nuri al-Amin
Format: Article
Language:English
Published: Frontiers 2022
Subjects:
H Social Sciences (General)
Online Access:http://scholars.utp.edu.my/id/eprint/33800/1/Co-creation%20on%20Redefining%20Consumer%20Well-Being%20Needs%20Among%20Youth%20Through%20Self-Potential%20Development%20Model.pdf
http://scholars.utp.edu.my/id/eprint/33800/
https://www.frontiersin.org/articles/10.3389/fpsyg.2022.814757/full
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spelling oai:scholars.utp.edu.my:338002022-12-14T03:34:59Z http://scholars.utp.edu.my/id/eprint/33800/ Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model Zulkefli, Ahmad Umair Abdullah, Muhammad Ridhuan Tony Lim Endut, Mohd Nuri al-Amin H Social Sciences (General) A co-creation values consumers’ input as its primary crust in informing businesses on current consumer needs. More importantly, it would be the next shape in future demands of consumers in business sustainability. This paper addressed this context, narrowing its scope in investigating the voices of stakeholders on what would be the essential aspects of the present and future youth qualities in achieving sustainable well-being in the present trend. The findings would be essentially helpful for the youth and the business world to understand the aspects of good youth development, which would shape the next fabric of consumerism. Self-potential development of the youth is vital in achieving excellent life quality and the youth’s well-being in Malaysia. However, the increase in challenges faced by today’s youth is inconsistent with a decline of the group’s well- being. There are various studies and interventions implemented to overcome the youth situation. However, there is still in need for a model that can guide the holistic development of youth self-potential. The purpose of this study is to build a sustainable and comprehensive model of the self-potential development of the youth, which can be integrated with all of the self-potential indicators of the youth via a co-creation process. This study used the Fuzzy Delphi Method (FDM) on the proposed elements in the development model and systematically analyzed them using Interpretive Structural Modeling (ISM) to create the development model. The method capitalized 10 stakeholders from various youth development backgrounds in developing the model. The model consists of 25 sub-indicators (SIs, elements) that are divided into five indicators. The model findings show that one of the most driving indicators is an entrepreneurial mindset among youth, followed by the other indicators of youth self-potential development. The model also shows that the civic-mindedness indicator is the output of youth self-potential that will surface at an end of the development. The model will guide the authorized body on the priority elements that can systematically and strategically improve youth self-potential to meet future challenges with youth aspirations. Frontiers 2022-03-10 Article PeerReviewed application/pdf en http://scholars.utp.edu.my/id/eprint/33800/1/Co-creation%20on%20Redefining%20Consumer%20Well-Being%20Needs%20Among%20Youth%20Through%20Self-Potential%20Development%20Model.pdf Zulkefli, Ahmad Umair and Abdullah, Muhammad Ridhuan Tony Lim and Endut, Mohd Nuri al-Amin (2022) Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model. Frontiers of Psychology. https://www.frontiersin.org/articles/10.3389/fpsyg.2022.814757/full
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Zulkefli, Ahmad Umair
Abdullah, Muhammad Ridhuan Tony Lim
Endut, Mohd Nuri al-Amin
Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model
description A co-creation values consumers’ input as its primary crust in informing businesses on current consumer needs. More importantly, it would be the next shape in future demands of consumers in business sustainability. This paper addressed this context, narrowing its scope in investigating the voices of stakeholders on what would be the essential aspects of the present and future youth qualities in achieving sustainable well-being in the present trend. The findings would be essentially helpful for the youth and the business world to understand the aspects of good youth development, which would shape the next fabric of consumerism. Self-potential development of the youth is vital in achieving excellent life quality and the youth’s well-being in Malaysia. However, the increase in challenges faced by today’s youth is inconsistent with a decline of the group’s well- being. There are various studies and interventions implemented to overcome the youth situation. However, there is still in need for a model that can guide the holistic development of youth self-potential. The purpose of this study is to build a sustainable and comprehensive model of the self-potential development of the youth, which can be integrated with all of the self-potential indicators of the youth via a co-creation process. This study used the Fuzzy Delphi Method (FDM) on the proposed elements in the development model and systematically analyzed them using Interpretive Structural Modeling (ISM) to create the development model. The method capitalized 10 stakeholders from various youth development backgrounds in developing the model. The model consists of 25 sub-indicators (SIs, elements) that are divided into five indicators. The model findings show that one of the most driving indicators is an entrepreneurial mindset among youth, followed by the other indicators of youth self-potential development. The model also shows that the civic-mindedness indicator is the output of youth self-potential that will surface at an end of the development. The model will guide the authorized body on the priority elements that can systematically and strategically improve youth self-potential to meet future challenges with youth aspirations.
format Article
author Zulkefli, Ahmad Umair
Abdullah, Muhammad Ridhuan Tony Lim
Endut, Mohd Nuri al-Amin
author_facet Zulkefli, Ahmad Umair
Abdullah, Muhammad Ridhuan Tony Lim
Endut, Mohd Nuri al-Amin
author_sort Zulkefli, Ahmad Umair
title Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model
title_short Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model
title_full Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model
title_fullStr Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model
title_full_unstemmed Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model
title_sort co-creation on redefining consumer well-being needs among youth through self- potential development model
publisher Frontiers
publishDate 2022
url http://scholars.utp.edu.my/id/eprint/33800/1/Co-creation%20on%20Redefining%20Consumer%20Well-Being%20Needs%20Among%20Youth%20Through%20Self-Potential%20Development%20Model.pdf
http://scholars.utp.edu.my/id/eprint/33800/
https://www.frontiersin.org/articles/10.3389/fpsyg.2022.814757/full
_version_ 1753790738117689344
score 13.211869

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