The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student

The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin

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Bibliographic Details
Main Author: Chien, Chee Lin
Format: final_year_project
Language:English
Published: Tanjong Malim 2020
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=9098
https://ir.upsi.edu.my/detailsg.php?det=9098
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record_format eprints
spelling oai:ir.upsi.edu.my:90982023-06-20 https://ir.upsi.edu.my/detailsg.php?det=9098 The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student Chien, Chee Lin HD Industries. Land use. Labor Tanjong Malim 2020 final_year_project text eng https://ir.upsi.edu.my/detailsg.php?det=9098 closedAccess The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin
institution Universiti Pendidikan Sultan Idris
building UPSI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Pendidikan Sultan Idris
content_source UPSI Digital IR
url_provider https://ir.upsi.edu.my/
language English
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Chien, Chee Lin
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
description The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student by Chien, Chee Lin
format final_year_project
author Chien, Chee Lin
author_facet Chien, Chee Lin
author_sort Chien, Chee Lin
title The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
title_short The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
title_full The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
title_fullStr The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
title_full_unstemmed The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
title_sort effect of e-wom quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among upsi student
publisher Tanjong Malim
publishDate 2020
url https://ir.upsi.edu.my/detailsg.php?det=9098
https://ir.upsi.edu.my/detailsg.php?det=9098
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score 13.222552