Consumer psychographic and demographic characteristics towards female endorsement in advertising

Consumer psychographic and demographic characteristics towards female endorsement in advertising by Arsalan Mujahid Ghouri

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Bibliographic Details
Main Author: Arsalan Mujahid Ghouri
Format: article
Language:English
Published: Tanjong Malim 2019
Online Access:https://ir.upsi.edu.my/detailsg.php?det=5554
https://ir.upsi.edu.my/detailsg.php?det=5554
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Summary:Consumer psychographic and demographic characteristics towards female endorsement in advertising by Arsalan Mujahid Ghouri