Staff View: Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)

Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)

Sultanate of Oman is one of the prominent GCC Countries with a population of around 3 million.With assets worth over USD 15 billion, Bank Muscat (SAOG) is the leading financial services provider in Oman with a strong presence in Corporate Banking, Retail Banking, Investment Banking, Treasury, Privat...

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Main Authors:	Govindarajo, Normala S, Kalyani P R, Brinda
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repo.uum.edu.my/9931/1/I1.pdf http://repo.uum.edu.my/9931/ http://www.ifrnd.org/
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id	my.uum.repo.9931
record_format	eprints
spelling	my.uum.repo.99312014-01-05T09:09:33Z http://repo.uum.edu.my/9931/ Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans) Govindarajo, Normala S Kalyani P R, Brinda HD28 Management. Industrial Management Sultanate of Oman is one of the prominent GCC Countries with a population of around 3 million.With assets worth over USD 15 billion, Bank Muscat (SAOG) is the leading financial services provider in Oman with a strong presence in Corporate Banking, Retail Banking, Investment Banking, Treasury, Private Banking and Asset Management. This paper looks into the “RELATIONSHIP MARKETING AND SERVICE QUALITY IN BANK MUSCAT OMAN (Sayaratti Loans)”.The quality of customer service is the key indicator of the performance of the different branches of the Bank.Banks in the current scenario is increasingly showing its interest in satisfying a customer wants.Given the profit figures on board as targets Banks need to also look into the special needs of the customer’s perspective, any lacuna in service quality to be looked into seriously.The car loans popularly known as Sayaratti loans are taken as the product for study.The findings of the study say that there is a significant relationship between the age and the overall customer satisfaction levels and there is no significant relationship between the age and the service quality by the bank. 2013-12-21 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/9931/1/I1.pdf Govindarajo, Normala S and Kalyani P R, Brinda (2013) Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans). In: 4 th International Conference on Education and Information Management, December 21-22, 2013, Hydro Hotel Penang Penang, Malaysia. http://www.ifrnd.org/
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Govindarajo, Normala S Kalyani P R, Brinda Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)
description	Sultanate of Oman is one of the prominent GCC Countries with a population of around 3 million.With assets worth over USD 15 billion, Bank Muscat (SAOG) is the leading financial services provider in Oman with a strong presence in Corporate Banking, Retail Banking, Investment Banking, Treasury, Private Banking and Asset Management. This paper looks into the “RELATIONSHIP MARKETING AND SERVICE QUALITY IN BANK MUSCAT OMAN (Sayaratti Loans)”.The quality of customer service is the key indicator of the performance of the different branches of the Bank.Banks in the current scenario is increasingly showing its interest in satisfying a customer wants.Given the profit figures on board as targets Banks need to also look into the special needs of the customer’s perspective, any lacuna in service quality to be looked into seriously.The car loans popularly known as Sayaratti loans are taken as the product for study.The findings of the study say that there is a significant relationship between the age and the overall customer satisfaction levels and there is no significant relationship between the age and the service quality by the bank.
format	Conference or Workshop Item
author	Govindarajo, Normala S Kalyani P R, Brinda
author_facet	Govindarajo, Normala S Kalyani P R, Brinda
author_sort	Govindarajo, Normala S
title	Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)
title_short	Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)
title_full	Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)
title_fullStr	Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)
title_full_unstemmed	Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)
title_sort	relationship marketing and service quality in bank muscat oman (sayarati loans)
publishDate	2013
url	http://repo.uum.edu.my/9931/1/I1.pdf http://repo.uum.edu.my/9931/ http://www.ifrnd.org/
_version_	1644280241536892928
score	13.211869

Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)

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