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The effects of product information signals to product uncertainty of agro-based online product descriptions

The role of product information signals on product uncertainly has been getting some attention lately since 2008, however uncertainty effect within online commerce context is still limited, especially on selling agro-based product online.This paper discuss the effects product information signals i.e...

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Main Authors: Abd Ghani, Nor Farzana, Ibrahim, Huda, Mohd Noor, Nor Azila, Yusop, Nor Iadah, Kasiran, Mohd Khairudin
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
S Agriculture (General)
Online Access:http://repo.uum.edu.my/9069/1/W.pdf
http://repo.uum.edu.my/9069/
http://www.iaeng.org/WCE2013/
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spelling my.uum.repo.90692020-11-04T02:23:20Z http://repo.uum.edu.my/9069/ The effects of product information signals to product uncertainty of agro-based online product descriptions Abd Ghani, Nor Farzana Ibrahim, Huda Mohd Noor, Nor Azila Yusop, Nor Iadah Kasiran, Mohd Khairudin S Agriculture (General) The role of product information signals on product uncertainly has been getting some attention lately since 2008, however uncertainty effect within online commerce context is still limited, especially on selling agro-based product online.This paper discuss the effects product information signals i.e. factors that contribute to the mitigation of product uncertainty, specifically for agro-based product.An agribusiness portal in Malaysia is chosen for this study, in which a variety of agro-based products are marketed.Constructs were employed from literature review and existing research models.Hypotheses were crafted and their effects were then measured using statistical techniques.Based on the empirical result obtained, it has been discovered that product description together with product information signals such as value, facilitation of buying process, communication, third party product certification and seller description have different influencing power to reduce product uncertainty in agro-based product.Specifically, third party product certification and facilitation of buying process have the least influence power in this context of study.Suggestions are also provided towards improving the portal in reducing product uncertainty.By incorporating elements suggested in online product description, sellers' integrity will be raised, thus increasing trust for purchasing agro-based products online. 2013-07-03 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/9069/1/W.pdf Abd Ghani, Nor Farzana and Ibrahim, Huda and Mohd Noor, Nor Azila and Yusop, Nor Iadah and Kasiran, Mohd Khairudin (2013) The effects of product information signals to product uncertainty of agro-based online product descriptions. In: World Congress on Engineering 2013, 3 - 5 July 2013, London, U.K. http://www.iaeng.org/WCE2013/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic S Agriculture (General)
spellingShingle S Agriculture (General)
Abd Ghani, Nor Farzana
Ibrahim, Huda
Mohd Noor, Nor Azila
Yusop, Nor Iadah
Kasiran, Mohd Khairudin
The effects of product information signals to product uncertainty of agro-based online product descriptions
description The role of product information signals on product uncertainly has been getting some attention lately since 2008, however uncertainty effect within online commerce context is still limited, especially on selling agro-based product online.This paper discuss the effects product information signals i.e. factors that contribute to the mitigation of product uncertainty, specifically for agro-based product.An agribusiness portal in Malaysia is chosen for this study, in which a variety of agro-based products are marketed.Constructs were employed from literature review and existing research models.Hypotheses were crafted and their effects were then measured using statistical techniques.Based on the empirical result obtained, it has been discovered that product description together with product information signals such as value, facilitation of buying process, communication, third party product certification and seller description have different influencing power to reduce product uncertainty in agro-based product.Specifically, third party product certification and facilitation of buying process have the least influence power in this context of study.Suggestions are also provided towards improving the portal in reducing product uncertainty.By incorporating elements suggested in online product description, sellers' integrity will be raised, thus increasing trust for purchasing agro-based products online.
format Conference or Workshop Item
author Abd Ghani, Nor Farzana
Ibrahim, Huda
Mohd Noor, Nor Azila
Yusop, Nor Iadah
Kasiran, Mohd Khairudin
author_facet Abd Ghani, Nor Farzana
Ibrahim, Huda
Mohd Noor, Nor Azila
Yusop, Nor Iadah
Kasiran, Mohd Khairudin
author_sort Abd Ghani, Nor Farzana
title The effects of product information signals to product uncertainty of agro-based online product descriptions
title_short The effects of product information signals to product uncertainty of agro-based online product descriptions
title_full The effects of product information signals to product uncertainty of agro-based online product descriptions
title_fullStr The effects of product information signals to product uncertainty of agro-based online product descriptions
title_full_unstemmed The effects of product information signals to product uncertainty of agro-based online product descriptions
title_sort effects of product information signals to product uncertainty of agro-based online product descriptions
publishDate 2013
url http://repo.uum.edu.my/9069/1/W.pdf
http://repo.uum.edu.my/9069/
http://www.iaeng.org/WCE2013/
_version_ 1684655784909078528
score 13.211869

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