Factors influencing halal food purchasing behavior among Thai Muslim in five southern border provinces

This survey research was aimed to determine the factors that influence arid are associated with food purchasing behavior among Thai Muslim consumers based on the halal logo on food products.Using multi-stage sampling technique, the subjects of this study were 1,000 Thais Muslim living in 5 southern...

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Bibliographic Details
Main Author: Bunnag, Saranya
Format: Conference or Workshop Item
Published: 2013
Subjects:
Online Access:http://repo.uum.edu.my/8884/
http://www.icois2013.uum.edu.my/
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