The beauty of "Green Branding": Way to the future
This paper aims to explore how green branding towards beauty products can influence brand effect from the perspective Malaysian customers. The paper also aims to examine the components impact of green brand awareness, brand image, brand credibility, brand community and brand engagement and their pos...
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Online Access: | http://repo.uum.edu.my/8765/ http://www.icois2013.uum.edu.my/ |
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