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The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand

The purposes of this study are: (1) to study the strategic resources of accommodation business in tourism southern provinces, and (2) to analyze the measurement model of strategic resources of accommnodation business in tourism southern provinces-Krabi, Phangnga, Phuket, Songkhla, and Surat Thani.Th...

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Main Author: Panrod, Warrapojn
Format: Conference or Workshop Item
Published: 2013
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/8743/
http://www.icois2013.uum.edu.my/
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spelling my.uum.repo.87432013-08-28T00:34:03Z http://repo.uum.edu.my/8743/ The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand Panrod, Warrapojn HB Economic Theory The purposes of this study are: (1) to study the strategic resources of accommodation business in tourism southern provinces, and (2) to analyze the measurement model of strategic resources of accommnodation business in tourism southern provinces-Krabi, Phangnga, Phuket, Songkhla, and Surat Thani.The population was 855 accommodation businesses in Tourism Southern Provinces.As for the samples for this section, 463 cases-administrators, entrepreneurs, or associate in organizing accommodation.The data was collected by questionnaire.For analysis sector applied confirmatory factor analysis (CFA).The result of the study found that the strategic resources of accommodation business in tourism southern provinces are: I) entrepreneurship, 2) organizational learning, 3)innovativeness, and 4) market orientation.The measurement model of strategic resources which has consistency with empirical study is at generally acceptable (x2=92.30, p<.001, df=30, RMSEA-0.067, CFI=0.99 1. SRMRz0.029). 2013-04 Conference or Workshop Item NonPeerReviewed Panrod, Warrapojn (2013) The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished) http://www.icois2013.uum.edu.my/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic HB Economic Theory
spellingShingle HB Economic Theory
Panrod, Warrapojn
The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand
description The purposes of this study are: (1) to study the strategic resources of accommodation business in tourism southern provinces, and (2) to analyze the measurement model of strategic resources of accommnodation business in tourism southern provinces-Krabi, Phangnga, Phuket, Songkhla, and Surat Thani.The population was 855 accommodation businesses in Tourism Southern Provinces.As for the samples for this section, 463 cases-administrators, entrepreneurs, or associate in organizing accommodation.The data was collected by questionnaire.For analysis sector applied confirmatory factor analysis (CFA).The result of the study found that the strategic resources of accommodation business in tourism southern provinces are: I) entrepreneurship, 2) organizational learning, 3)innovativeness, and 4) market orientation.The measurement model of strategic resources which has consistency with empirical study is at generally acceptable (x2=92.30, p<.001, df=30, RMSEA-0.067, CFI=0.99 1. SRMRz0.029).
format Conference or Workshop Item
author Panrod, Warrapojn
author_facet Panrod, Warrapojn
author_sort Panrod, Warrapojn
title The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand
title_short The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand
title_full The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand
title_fullStr The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand
title_full_unstemmed The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand
title_sort measurement model of strategic resources for accommodation business in tourism southern provinces of thailand
publishDate 2013
url http://repo.uum.edu.my/8743/
http://www.icois2013.uum.edu.my/
_version_ 1644279914369646592
score 13.211869

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