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Export marketing behaviour of resource-based firms in Malaysia

This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are in...

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Main Authors: Mohamad, Osman, Wheeler, Colin N.
Format: Article
Language:English
Published: Universiti Utara Malaysia 1997
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/867/1/Osman__Mohamad.pdf
http://repo.uum.edu.my/867/
http://mmj.uum.edu.my
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spelling my.uum.repo.8672015-06-28T02:21:44Z http://repo.uum.edu.my/867/ Export marketing behaviour of resource-based firms in Malaysia Mohamad, Osman Wheeler, Colin N. HF Commerce This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are investigated. The results show that firms adopting a diversification strategy are larger, have more export experience and higher percentage of foreign equity participation, and achieved better export performance compared to firms adopting a market concentration strategy. The former also exhibits greater commitment to exporting and are significantly different from the latter as regards to sources of marketing competitive strengths. Universiti Utara Malaysia 1997 Article PeerReviewed application/pdf en http://repo.uum.edu.my/867/1/Osman__Mohamad.pdf Mohamad, Osman and Wheeler, Colin N. (1997) Export marketing behaviour of resource-based firms in Malaysia. Malaysian Management Journal, 2 (2). pp. 13-23. ISSN 0128-6226 http://mmj.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Mohamad, Osman
Wheeler, Colin N.
Export marketing behaviour of resource-based firms in Malaysia
description This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are investigated. The results show that firms adopting a diversification strategy are larger, have more export experience and higher percentage of foreign equity participation, and achieved better export performance compared to firms adopting a market concentration strategy. The former also exhibits greater commitment to exporting and are significantly different from the latter as regards to sources of marketing competitive strengths.
format Article
author Mohamad, Osman
Wheeler, Colin N.
author_facet Mohamad, Osman
Wheeler, Colin N.
author_sort Mohamad, Osman
title Export marketing behaviour of resource-based firms in Malaysia
title_short Export marketing behaviour of resource-based firms in Malaysia
title_full Export marketing behaviour of resource-based firms in Malaysia
title_fullStr Export marketing behaviour of resource-based firms in Malaysia
title_full_unstemmed Export marketing behaviour of resource-based firms in Malaysia
title_sort export marketing behaviour of resource-based firms in malaysia
publisher Universiti Utara Malaysia
publishDate 1997
url http://repo.uum.edu.my/867/1/Osman__Mohamad.pdf
http://repo.uum.edu.my/867/
http://mmj.uum.edu.my
_version_ 1644277877518106624
score 13.211869

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