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Keretapi Tanah Melayu - A case study

Keretapi Tanah Melayu Berhad (KTMB) has been Malaysia’s sole key player in the logistic industry of transporting people and goods via rail throughout Malaysia since 1948. The transportation company which will reach its 57th anniversary this year is now plagued with several serious problems that aris...

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Main Author: Ku-Mahamud, Ku Ruhana
Format: Monograph
Language:English
English
Published: Universiti Utara Malaysia
Subjects:
HE Transportation and Communications
Online Access:http://repo.uum.edu.my/8214/1/Case_-_KTMB.pdf
http://repo.uum.edu.my/8214/2/Teaching_Guide_-_KTMB.pdf
http://repo.uum.edu.my/8214/
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spelling my.uum.repo.82142013-06-10T02:45:52Z http://repo.uum.edu.my/8214/ Keretapi Tanah Melayu - A case study Ku-Mahamud, Ku Ruhana HE Transportation and Communications Keretapi Tanah Melayu Berhad (KTMB) has been Malaysia’s sole key player in the logistic industry of transporting people and goods via rail throughout Malaysia since 1948. The transportation company which will reach its 57th anniversary this year is now plagued with several serious problems that arise due to its inability to respond to the evolving market environment and customers’ demands. Problems, such as recent hikes in fuel prices, would have a direct impact to KTMB’s transporting operations. KTMB needs also to address its negative public image due to its inefficiency and current low capacity, especially with its intercity services. In addition, shortage of skilled staff, as well as old inventories and resources, such as coaches and old tracks, are also hampering KTMB in its quest to improve itself and meet future demands.With the burgeoning growth of other modes of transportation, such as the low budget air carrier, AirAsia, and modern comfortable buses that move people along the efficient highways of Malaysia, KTMB is indeed, in need of fast solutions to face its other stiff competitors if it wants to remain a key player in the Malaysian transportation industry. Universiti Utara Malaysia Monograph NonPeerReviewed application/pdf en http://repo.uum.edu.my/8214/1/Case_-_KTMB.pdf application/pdf en http://repo.uum.edu.my/8214/2/Teaching_Guide_-_KTMB.pdf Ku-Mahamud, Ku Ruhana Keretapi Tanah Melayu - A case study. Project Report. Universiti Utara Malaysia. (Unpublished)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
English
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Ku-Mahamud, Ku Ruhana
Keretapi Tanah Melayu - A case study
description Keretapi Tanah Melayu Berhad (KTMB) has been Malaysia’s sole key player in the logistic industry of transporting people and goods via rail throughout Malaysia since 1948. The transportation company which will reach its 57th anniversary this year is now plagued with several serious problems that arise due to its inability to respond to the evolving market environment and customers’ demands. Problems, such as recent hikes in fuel prices, would have a direct impact to KTMB’s transporting operations. KTMB needs also to address its negative public image due to its inefficiency and current low capacity, especially with its intercity services. In addition, shortage of skilled staff, as well as old inventories and resources, such as coaches and old tracks, are also hampering KTMB in its quest to improve itself and meet future demands.With the burgeoning growth of other modes of transportation, such as the low budget air carrier, AirAsia, and modern comfortable buses that move people along the efficient highways of Malaysia, KTMB is indeed, in need of fast solutions to face its other stiff competitors if it wants to remain a key player in the Malaysian transportation industry.
format Monograph
author Ku-Mahamud, Ku Ruhana
author_facet Ku-Mahamud, Ku Ruhana
author_sort Ku-Mahamud, Ku Ruhana
title Keretapi Tanah Melayu - A case study
title_short Keretapi Tanah Melayu - A case study
title_full Keretapi Tanah Melayu - A case study
title_fullStr Keretapi Tanah Melayu - A case study
title_full_unstemmed Keretapi Tanah Melayu - A case study
title_sort keretapi tanah melayu - a case study
publisher Universiti Utara Malaysia
url http://repo.uum.edu.my/8214/1/Case_-_KTMB.pdf
http://repo.uum.edu.my/8214/2/Teaching_Guide_-_KTMB.pdf
http://repo.uum.edu.my/8214/
_version_ 1644279765700444160
score 13.211869

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