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Perception and attitude towards e-commerce: A case of postgraduate students in UUM

E-commerce is defined as business activities conducted using electronic data transmission technology. It includes any form of business transactions in which the parties interact electronically rather than by physical exchanges or direct physical contact. Even though it has been a few years since the...

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Main Authors: Rusly, Fariza Hanim, Salleh, Danilah, Khairudin, Norhaiza
Format: Monograph
Language:English
Published: Universiti Utara Malaysia 2005
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/5960/1/PERCEPTION_AND_ATTITUDE_TOWARDS_E-COMMERCE.pdf
http://repo.uum.edu.my/5960/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000233105
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spelling my.uum.repo.59602013-08-28T01:52:52Z http://repo.uum.edu.my/5960/ Perception and attitude towards e-commerce: A case of postgraduate students in UUM Rusly, Fariza Hanim Salleh, Danilah Khairudin, Norhaiza HF Commerce E-commerce is defined as business activities conducted using electronic data transmission technology. It includes any form of business transactions in which the parties interact electronically rather than by physical exchanges or direct physical contact. Even though it has been a few years since the commercialization of the Internet, Malaysians still mainly regard it as a means of communication and entertainment and not yet as a medium for business interactions. Thus, the proliferation of e-commerce activities has created a need to understand how and why people participate in e-commerce. This research is designed to analyze perception and attitude towards e-commerce among postgraduate students, based on organizational, environmental and personal factors. The results of this study revealed that the postgraduate students perceived e-commerce positively with the overall mean score of 82.6 (min=17, max= 109). They also possessed positive attitude towards e-commerce and are supportive of the e-commerce development (mean= 16.66, min=3, max=21). However, there is still room for improvement particularly in disseminating e-commerce information, enhancing information technology and e-commerce understanding among the people, strengthening cyber regulations as well as encouraging superior organizational commitment to support e-commerce development. Universiti Utara Malaysia 2005 Monograph NonPeerReviewed application/pdf en http://repo.uum.edu.my/5960/1/PERCEPTION_AND_ATTITUDE_TOWARDS_E-COMMERCE.pdf Rusly, Fariza Hanim and Salleh, Danilah and Khairudin, Norhaiza (2005) Perception and attitude towards e-commerce: A case of postgraduate students in UUM. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished) http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000233105
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Rusly, Fariza Hanim
Salleh, Danilah
Khairudin, Norhaiza
Perception and attitude towards e-commerce: A case of postgraduate students in UUM
description E-commerce is defined as business activities conducted using electronic data transmission technology. It includes any form of business transactions in which the parties interact electronically rather than by physical exchanges or direct physical contact. Even though it has been a few years since the commercialization of the Internet, Malaysians still mainly regard it as a means of communication and entertainment and not yet as a medium for business interactions. Thus, the proliferation of e-commerce activities has created a need to understand how and why people participate in e-commerce. This research is designed to analyze perception and attitude towards e-commerce among postgraduate students, based on organizational, environmental and personal factors. The results of this study revealed that the postgraduate students perceived e-commerce positively with the overall mean score of 82.6 (min=17, max= 109). They also possessed positive attitude towards e-commerce and are supportive of the e-commerce development (mean= 16.66, min=3, max=21). However, there is still room for improvement particularly in disseminating e-commerce information, enhancing information technology and e-commerce understanding among the people, strengthening cyber regulations as well as encouraging superior organizational commitment to support e-commerce development.
format Monograph
author Rusly, Fariza Hanim
Salleh, Danilah
Khairudin, Norhaiza
author_facet Rusly, Fariza Hanim
Salleh, Danilah
Khairudin, Norhaiza
author_sort Rusly, Fariza Hanim
title Perception and attitude towards e-commerce: A case of postgraduate students in UUM
title_short Perception and attitude towards e-commerce: A case of postgraduate students in UUM
title_full Perception and attitude towards e-commerce: A case of postgraduate students in UUM
title_fullStr Perception and attitude towards e-commerce: A case of postgraduate students in UUM
title_full_unstemmed Perception and attitude towards e-commerce: A case of postgraduate students in UUM
title_sort perception and attitude towards e-commerce: a case of postgraduate students in uum
publisher Universiti Utara Malaysia
publishDate 2005
url http://repo.uum.edu.my/5960/1/PERCEPTION_AND_ATTITUDE_TOWARDS_E-COMMERCE.pdf
http://repo.uum.edu.my/5960/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000233105
_version_ 1644279157515878400
score 13.211869

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