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Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia

Safety and security have been a major issue and plays an important role in the travel industry.Travel risk perceptions and past travel experience have undoubtedly been proven to be among major factors contributing to future travel decision.The purpose of this study was to review the travel risk per...

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Main Authors: Zainol, Noor Azimin, Mohd Shariff, Nurhazani
Other Authors: Kasim, Azilah
Format: Book Section
Language:English
Published: Universiti Utara Malaysia Press 2007
Subjects:
G Geography (General)
Online Access:http://repo.uum.edu.my/5950/1/N.A.Z.pdf
http://repo.uum.edu.my/5950/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
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spelling my.uum.repo.59502012-09-10T09:43:07Z http://repo.uum.edu.my/5950/ Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia Zainol, Noor Azimin Mohd Shariff, Nurhazani G Geography (General) Safety and security have been a major issue and plays an important role in the travel industry.Travel risk perceptions and past travel experience have undoubtedly been proven to be among major factors contributing to future travel decision.The purpose of this study was to review the travel risk perception and past travel experience as factors influencing travel decisions among the international tourists to Penang, Malaysia.This study had reviewed the literatures being done on travel risk perception and past travel experience that has influenced on future travel decisions.Questionnaire surveys were distributed to 200 international tourists in Penang and a chi-square x2 test was done to determine whether travel risk perception and past travel experience has influenced travel decisions made by the respondents.Other classification variables besides the hyphotheses were analyzed using the SPSS for descriptive statistics measures (max, min, mean, frequency and percentage).It was found that travel risk perceptions and past travel experience among the international tourists are not factors influencing their travel decision to Penang.As safety and security is a major concern, this paper can bring benefit by identifying the risks and destination countries can design ways to reduce the risks and find alternatives to prevent or overcome the negative consequences. Universiti Utara Malaysia Press Kasim, Azilah Tahir, Shaharuddin 2007 Book Section PeerReviewed application/pdf en http://repo.uum.edu.my/5950/1/N.A.Z.pdf Zainol, Noor Azimin and Mohd Shariff, Nurhazani (2007) Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 45-66. ISBN 9789833827152 http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Zainol, Noor Azimin
Mohd Shariff, Nurhazani
Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia
description Safety and security have been a major issue and plays an important role in the travel industry.Travel risk perceptions and past travel experience have undoubtedly been proven to be among major factors contributing to future travel decision.The purpose of this study was to review the travel risk perception and past travel experience as factors influencing travel decisions among the international tourists to Penang, Malaysia.This study had reviewed the literatures being done on travel risk perception and past travel experience that has influenced on future travel decisions.Questionnaire surveys were distributed to 200 international tourists in Penang and a chi-square x2 test was done to determine whether travel risk perception and past travel experience has influenced travel decisions made by the respondents.Other classification variables besides the hyphotheses were analyzed using the SPSS for descriptive statistics measures (max, min, mean, frequency and percentage).It was found that travel risk perceptions and past travel experience among the international tourists are not factors influencing their travel decision to Penang.As safety and security is a major concern, this paper can bring benefit by identifying the risks and destination countries can design ways to reduce the risks and find alternatives to prevent or overcome the negative consequences.
author2 Kasim, Azilah
author_facet Kasim, Azilah
Zainol, Noor Azimin
Mohd Shariff, Nurhazani
format Book Section
author Zainol, Noor Azimin
Mohd Shariff, Nurhazani
author_sort Zainol, Noor Azimin
title Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia
title_short Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia
title_full Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia
title_fullStr Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia
title_full_unstemmed Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia
title_sort travel risk perception and travel experience as factors influencing travel decision among the international tourists to penang, malaysia
publisher Universiti Utara Malaysia Press
publishDate 2007
url http://repo.uum.edu.my/5950/1/N.A.Z.pdf
http://repo.uum.edu.my/5950/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
_version_ 1644279154896535552
score 13.211869

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