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The adoption of Web Assurance Services (WAS) among Malaysian online retailers

Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampl...

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Main Authors: Shahifol Arbi, Ismail, Ahmad, Halimah @ Nasibah, Hassan, Nor Laili
Format: Monograph
Language:English
Published: Universiti Utara Malaysia 2004
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/5946/1/THE_ADOPTION_OF_WEB_ASSURANCE_SERVICES.pdf
http://repo.uum.edu.my/5946/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000225100
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spelling my.uum.repo.59462013-08-28T03:15:53Z http://repo.uum.edu.my/5946/ The adoption of Web Assurance Services (WAS) among Malaysian online retailers Shahifol Arbi, Ismail Ahmad, Halimah @ Nasibah Hassan, Nor Laili HF Commerce Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampled. Frequency tests, Chi-square and Kruskal-Walis tests were employed to test the data. The results of this study show that most Malaysian online retailers do not adopt WAS. The retailers’ web site models significantly differ between the retailers who adopt WAS and who do not adopt WAS. On the other hand, their business types and customers-bases were not significantly different. This study is important in shedding some light of the awareness of the importance of online trust among Malaysian online retailers. This study also gives auditing firms and other organizations in Malaysia some information on the opportunity of offering WAS. Universiti Utara Malaysia 2004 Monograph NonPeerReviewed application/pdf en http://repo.uum.edu.my/5946/1/THE_ADOPTION_OF_WEB_ASSURANCE_SERVICES.pdf Shahifol Arbi, Ismail and Ahmad, Halimah @ Nasibah and Hassan, Nor Laili (2004) The adoption of Web Assurance Services (WAS) among Malaysian online retailers. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished) http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000225100
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Shahifol Arbi, Ismail
Ahmad, Halimah @ Nasibah
Hassan, Nor Laili
The adoption of Web Assurance Services (WAS) among Malaysian online retailers
description Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampled. Frequency tests, Chi-square and Kruskal-Walis tests were employed to test the data. The results of this study show that most Malaysian online retailers do not adopt WAS. The retailers’ web site models significantly differ between the retailers who adopt WAS and who do not adopt WAS. On the other hand, their business types and customers-bases were not significantly different. This study is important in shedding some light of the awareness of the importance of online trust among Malaysian online retailers. This study also gives auditing firms and other organizations in Malaysia some information on the opportunity of offering WAS.
format Monograph
author Shahifol Arbi, Ismail
Ahmad, Halimah @ Nasibah
Hassan, Nor Laili
author_facet Shahifol Arbi, Ismail
Ahmad, Halimah @ Nasibah
Hassan, Nor Laili
author_sort Shahifol Arbi, Ismail
title The adoption of Web Assurance Services (WAS) among Malaysian online retailers
title_short The adoption of Web Assurance Services (WAS) among Malaysian online retailers
title_full The adoption of Web Assurance Services (WAS) among Malaysian online retailers
title_fullStr The adoption of Web Assurance Services (WAS) among Malaysian online retailers
title_full_unstemmed The adoption of Web Assurance Services (WAS) among Malaysian online retailers
title_sort adoption of web assurance services (was) among malaysian online retailers
publisher Universiti Utara Malaysia
publishDate 2004
url http://repo.uum.edu.my/5946/1/THE_ADOPTION_OF_WEB_ASSURANCE_SERVICES.pdf
http://repo.uum.edu.my/5946/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000225100
_version_ 1644279153206231040
score 13.211869

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