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Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?

The growing financial sophistication of customers, the greater and more efficient use of information technology and the increased types of institutions offering similar products and services in the market place have intensified competition in the banking industry in Malaysia. This competitive enviro...

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Main Authors: Mohd. Jani, Mohd Yusop, Mahmood, Rosli
Format: Conference or Workshop Item
Language:English
Published: 2005
Subjects:
HG Finance
Online Access:http://repo.uum.edu.my/526/1/banking_in_the_era_of_globalization.pdf
http://repo.uum.edu.my/526/
http://www.feb.unimas.my
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spelling my.uum.repo.5262010-10-08T07:12:35Z http://repo.uum.edu.my/526/ Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers? Mohd. Jani, Mohd Yusop Mahmood, Rosli HG Finance The growing financial sophistication of customers, the greater and more efficient use of information technology and the increased types of institutions offering similar products and services in the market place have intensified competition in the banking industry in Malaysia. This competitive environment makes it a necessity for banks to focus more on establishing and maintaining relationships with customers. One important segment, the small business sector, however had not been given much attention by the banks. The small business sector is now a significant contributor to the country's economy, and the banks may miss the opportunity of an emerging lucrative market if they fail to recognize the potential profitability that this sector provides. This paper reports on a study conducted among the small business owners in the relationships with their banks. The findings will provide banks with information on understanding the needs of the small business customers they serve or want to serve. 2005 Conference or Workshop Item NonPeerReviewed application/pdf en http://repo.uum.edu.my/526/1/banking_in_the_era_of_globalization.pdf Mohd. Jani, Mohd Yusop and Mahmood, Rosli (2005) Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers? In: International Borneo Business Conference (IBBC) 2004, 9-11 Disember 2004, Pacific Wing Hotel, Sutera Harbour Resort & Spa, Kota Kinabalu, Sabah. (Unpublished) http://www.feb.unimas.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Mohd. Jani, Mohd Yusop
Mahmood, Rosli
Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?
description The growing financial sophistication of customers, the greater and more efficient use of information technology and the increased types of institutions offering similar products and services in the market place have intensified competition in the banking industry in Malaysia. This competitive environment makes it a necessity for banks to focus more on establishing and maintaining relationships with customers. One important segment, the small business sector, however had not been given much attention by the banks. The small business sector is now a significant contributor to the country's economy, and the banks may miss the opportunity of an emerging lucrative market if they fail to recognize the potential profitability that this sector provides. This paper reports on a study conducted among the small business owners in the relationships with their banks. The findings will provide banks with information on understanding the needs of the small business customers they serve or want to serve.
format Conference or Workshop Item
author Mohd. Jani, Mohd Yusop
Mahmood, Rosli
author_facet Mohd. Jani, Mohd Yusop
Mahmood, Rosli
author_sort Mohd. Jani, Mohd Yusop
title Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?
title_short Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?
title_full Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?
title_fullStr Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?
title_full_unstemmed Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?
title_sort banking in the era of globalization: why bankers should focus on 'relationship banking' with their small business customers?
publishDate 2005
url http://repo.uum.edu.my/526/1/banking_in_the_era_of_globalization.pdf
http://repo.uum.edu.my/526/
http://www.feb.unimas.my
_version_ 1644277814935945216
score 13.211869

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