Conceptual framework for success drivers of NPD process
The literature emphasizes the great importance of new product development (NPD) for the continuing success of a business. Its contribution to the growth of companies, its influence on profit performance, and its role as a key factor in business planning have been well documented.The competitive envi...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4125/1/sHA.pdf http://repo.uum.edu.my/4125/ http://cob.uum.edu.my/ictom |
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