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Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)

The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that th...

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Main Authors: Ramayah, T., Mohd Nasurdin, Aizzat, Mohd Noor, Mohd Nasser, Hassan, Hajemi
Format: Article
Language:English
Published: Universiti Utara Malaysia 2003
Subjects:
LB1603 Secondary Education. High schools
Online Access:http://repo.uum.edu.my/357/1/T._Ramayah.pdf
http://repo.uum.edu.my/357/
http://mmj.uum.edu.my
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spelling my.uum.repo.3572015-06-25T07:15:55Z http://repo.uum.edu.my/357/ Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) Ramayah, T. Mohd Nasurdin, Aizzat Mohd Noor, Mohd Nasser Hassan, Hajemi LB1603 Secondary Education. High schools The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude to ward the behavior and the weighted subjective norm. Combinations of beliefs, evaluations, and motivation to comply determine attitude and subjective norm towards behavior. Salient belief related to attitude towards both private and public institutions of higher learning and salient beliefs related to the subjective norm for both private and public higher learning institutions were identified. The sample consisted of 132 students whose age ranges from 16 years to 24 years. Hypotheses generated in accordance to the theory were confirmed. The findings also showed that attitude toward behavior and subjective norm explained 75% of the variance in behavioral intention both private and public institutions of higher learning. Attitude toward behavior had a greater relative weight (p = 0.539) compared to the subjective norm(p= 0.401) for both private and public higher learning institutions. Implications of the above findings are discussed. Universiti Utara Malaysia 2003 Article PeerReviewed application/pdf en http://repo.uum.edu.my/357/1/T._Ramayah.pdf Ramayah, T. and Mohd Nasurdin, Aizzat and Mohd Noor, Mohd Nasser and Hassan, Hajemi (2003) Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA). Malaysian Management Journal, 7 (1). pp. 47-62. ISSN 0128-6226 http://mmj.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic LB1603 Secondary Education. High schools
spellingShingle LB1603 Secondary Education. High schools
Ramayah, T.
Mohd Nasurdin, Aizzat
Mohd Noor, Mohd Nasser
Hassan, Hajemi
Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
description The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude to ward the behavior and the weighted subjective norm. Combinations of beliefs, evaluations, and motivation to comply determine attitude and subjective norm towards behavior. Salient belief related to attitude towards both private and public institutions of higher learning and salient beliefs related to the subjective norm for both private and public higher learning institutions were identified. The sample consisted of 132 students whose age ranges from 16 years to 24 years. Hypotheses generated in accordance to the theory were confirmed. The findings also showed that attitude toward behavior and subjective norm explained 75% of the variance in behavioral intention both private and public institutions of higher learning. Attitude toward behavior had a greater relative weight (p = 0.539) compared to the subjective norm(p= 0.401) for both private and public higher learning institutions. Implications of the above findings are discussed.
format Article
author Ramayah, T.
Mohd Nasurdin, Aizzat
Mohd Noor, Mohd Nasser
Hassan, Hajemi
author_facet Ramayah, T.
Mohd Nasurdin, Aizzat
Mohd Noor, Mohd Nasser
Hassan, Hajemi
author_sort Ramayah, T.
title Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
title_short Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
title_full Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
title_fullStr Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
title_full_unstemmed Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
title_sort students' choice intention of a higher learning institution: an application of the theory of reasoned action (tra)
publisher Universiti Utara Malaysia
publishDate 2003
url http://repo.uum.edu.my/357/1/T._Ramayah.pdf
http://repo.uum.edu.my/357/
http://mmj.uum.edu.my
_version_ 1644277773219397632
score 13.211869

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