Consumer decision making on car purchases in Kedah
The research seeks to examine the factors involved in consumer decision making on car purchases in Kedah. Data were obtained through a household survey throughout Kedah, carried out in March, 1989. The model proposed for the research hypothesized that consumers' purchase decision are made by...
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| 主要作者: | |
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| 格式: | Monograph |
| 語言: | English |
| 出版: |
Universiti Utara Malaysia
1991
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| 主題: | |
| 在線閱讀: | http://repo.uum.edu.my/3488/1/NUNGSARI_AHMAD_RADHI_-_Consumer_Decision_Making_On_Car_Purchases_In_Kedah_%281990%29.pdf http://repo.uum.edu.my/3488/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000164973 |
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