The influence of Xiaohongshu reviews and feedback on consumer purchase decision-making in the digital era
Background: Xiaohongshu has influenced people's decision making in the digital environment. In Malaysia, In 2022, the Department of Statistics Malaysia (DOSM) recorded a household internet access rate of 96.0 percent, showing a rise from 94.9 percent in 2021. Objective: The general objectiv...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/7044/1/Full_report_Aug2024_Yap_Xiao_Rong.pdf http://eprints.utar.edu.my/7044/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|