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The role of the English language in the tourism industry

The Malaysian government has designated 2007 as visit Malaysia year. The country is expected to attract more than 20 million visitors and earn about RM50 billion from tourism related activities. An important component in the tourism industry is the human resource. The human resource factor plays an...

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Main Authors: Rao, Ravantharanathe, Abdullah, Syaharom
Format: Book Section
Language:English
Published: Faculty of Communication and Modern Languages, Universiti Utara Malaysia 2007
Subjects:
GV Recreation Leisure
PE English
Online Access:http://repo.uum.edu.my/3221/1/Ravi1.pdf
http://repo.uum.edu.my/3221/
http://staf.uum.edu.my/tleia2/
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spelling my.uum.repo.32212011-05-30T00:18:37Z http://repo.uum.edu.my/3221/ The role of the English language in the tourism industry Rao, Ravantharanathe Abdullah, Syaharom GV Recreation Leisure PE English The Malaysian government has designated 2007 as visit Malaysia year. The country is expected to attract more than 20 million visitors and earn about RM50 billion from tourism related activities. An important component in the tourism industry is the human resource. The human resource factor plays an eminent role in promoting the image of the country as a top tourism spot. Tourists do not just come for the facilities and attractions. They want to be treated right and well. A good command of the English language is always regarded as an asset for personnel in the tourism industry since most visitors do not speak Bahasa Melayu, the national language. However, the preference for those with good English proficiency will burden the recruitment of hotel personnel. This paper will present the findings of a study conducted employing the questionnaire survey and interview methods to investigate the relative role of English language proficiency in the choice of holiday destination. It was found that the role of English language proficiency in the tourism industry is prominent. It is a factor that could affect choice of hotel and satisfaction of stay. However, the results obtained indicate that the role and importance of the English language in the tourism industry is relative to job function. Faculty of Communication and Modern Languages, Universiti Utara Malaysia 2007 Book Section PeerReviewed application/pdf en http://repo.uum.edu.my/3221/1/Ravi1.pdf Rao, Ravantharanathe and Abdullah, Syaharom (2007) The role of the English language in the tourism industry. In: The Second Biennial International Conference on Teaching and Learning of English in Asia : Exploring New Frontiers (TELiA2), 14-16 June 2007, Holiday Villa Beach & Spa Resort, Langkawi. Faculty of Communication and Modern Languages, Universiti Utara Malaysia, Sintok, pp. 1-11. ISBN 978-983-42061-2-3 http://staf.uum.edu.my/tleia2/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
PE English
spellingShingle GV Recreation Leisure
PE English
Rao, Ravantharanathe
Abdullah, Syaharom
The role of the English language in the tourism industry
description The Malaysian government has designated 2007 as visit Malaysia year. The country is expected to attract more than 20 million visitors and earn about RM50 billion from tourism related activities. An important component in the tourism industry is the human resource. The human resource factor plays an eminent role in promoting the image of the country as a top tourism spot. Tourists do not just come for the facilities and attractions. They want to be treated right and well. A good command of the English language is always regarded as an asset for personnel in the tourism industry since most visitors do not speak Bahasa Melayu, the national language. However, the preference for those with good English proficiency will burden the recruitment of hotel personnel. This paper will present the findings of a study conducted employing the questionnaire survey and interview methods to investigate the relative role of English language proficiency in the choice of holiday destination. It was found that the role of English language proficiency in the tourism industry is prominent. It is a factor that could affect choice of hotel and satisfaction of stay. However, the results obtained indicate that the role and importance of the English language in the tourism industry is relative to job function.
format Book Section
author Rao, Ravantharanathe
Abdullah, Syaharom
author_facet Rao, Ravantharanathe
Abdullah, Syaharom
author_sort Rao, Ravantharanathe
title The role of the English language in the tourism industry
title_short The role of the English language in the tourism industry
title_full The role of the English language in the tourism industry
title_fullStr The role of the English language in the tourism industry
title_full_unstemmed The role of the English language in the tourism industry
title_sort role of the english language in the tourism industry
publisher Faculty of Communication and Modern Languages, Universiti Utara Malaysia
publishDate 2007
url http://repo.uum.edu.my/3221/1/Ravi1.pdf
http://repo.uum.edu.my/3221/
http://staf.uum.edu.my/tleia2/
_version_ 1644278443923210240
score 13.211869

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