Sustaining the Malaysian Monarchy’s Heritage: How Should it be Positioned to International Tourists?
Tourism industry relies heavily on good marketing strategy, which becomes imperative for destination marketers to focus on when building long-term consumer engagement, loyalty, and relationships by adopting a sustainable marketing strategy and ultimately safeguard heritage sustainability. This study...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2024
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/32096/1/JETH%2004%202024%20127-149.pdf https://repo.uum.edu.my/id/eprint/32096/ https://e-journal.uum.edu.my/index.php/jeth/ |
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