Exploring the Motivational Factors Influencing Youth Attendance at Badminton Matches
Sports play a significant place in Malaysian culture, serving as both a spectator and participant activity. Organized badminton events have the potential to enhance sport tourism revenue by drawing in both local and international fans keen to support their favourite teams. Understanding the motivati...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2024
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/32093/1/JETH%2004%202024%2094-110.pdf https://repo.uum.edu.my/id/eprint/32093/ https://e-journal.uum.edu.my/index.php/jeth/ |
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