Value Co-creation by Compulsory Facebook-Community in Corporate Culture: A Case Study Malaysian Logistic Company
The main purpose of this study was to investigate the value co-creation process using Facebook as compulsory by a company. A new value co-creation model was developed showing how Facebook could be successfully executed as a platform for the value co-creation process with the aim of providing the bes...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
ExcelingTech Publishers
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://repo.uum.edu.my/id/eprint/32009/1/IJSCM%2009%2003%202020%20950-962.pdf https://repo.uum.edu.my/id/eprint/32009/ https://ojs.excelingtech.co.uk/ |
| الوسوم: |
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