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A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC)

The purpose of this study was to examine the gender perception of emoticon in computer mediated-communication (CMC) in the Southern American College classroom. Participants were 74 undergraduate students enrolled in a variety of courses at University of Alabama at Birmingham, Alabama, who are famili...

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Main Authors: Anuar, Herman Shah, Mat Saat, Rafeah, Abu Talib, Zuraidah
Format: Article
Language:English
Published: UUM College of Business 2009
Subjects:
HA Statistics
Online Access:https://repo.uum.edu.my/id/eprint/31790/1/JTOM%2004%2001%202009%201-10.pdf
https://repo.uum.edu.my/id/eprint/31790/
https://e-journal.uum.edu.my/
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spelling my.uum.repo.317902025-01-08T07:25:52Z https://repo.uum.edu.my/id/eprint/31790/ A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC) Anuar, Herman Shah Mat Saat, Rafeah Abu Talib, Zuraidah HA Statistics The purpose of this study was to examine the gender perception of emoticon in computer mediated-communication (CMC) in the Southern American College classroom. Participants were 74 undergraduate students enrolled in a variety of courses at University of Alabama at Birmingham, Alabama, who are familiar with using emoticons in web based context. Results indicate that (a) there were no significant difference perception between male and female using positive emoticon in social context, (b) there were no significant difference between male and female using positive emoticon in positive message and (c) there are no significant difference between male and female especially in happy, humor and attitude towards the positive message with positive emoticon. Future research should continue to extend these efforts by examining the ways emoticon used in real situation as in web messenger, virtual forum or community portal, to better understand the spontaneous interactions between recipient and sender. (US version) Technology enhances the way people communicate in the modern world. Communicating through the new channel of communication is becoming a trend in today’s environment. There are many issues pertaining on this medium whereby gender bias has contributed to the sustainability of it. The usage of emoticon has tremendously well accepted by the user when the message can be understood clearly without face-to-face interaction. When we use it as if, the face of the sender is in front of the computer screen when receiver receives the message. However, the amount and consistency of emoticon used in daily communication is debatable. Thus, this study tried to investigate is there any significant difference between male and female recipient when they receive the message UUM College of Business 2009 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/31790/1/JTOM%2004%2001%202009%201-10.pdf Anuar, Herman Shah and Mat Saat, Rafeah and Abu Talib, Zuraidah (2009) A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC). Journal of Technology and Operations Management, 4 (1). pp. 1-10. ISSN 1823-514X https://e-journal.uum.edu.my/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HA Statistics
spellingShingle HA Statistics
Anuar, Herman Shah
Mat Saat, Rafeah
Abu Talib, Zuraidah
A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC)
description The purpose of this study was to examine the gender perception of emoticon in computer mediated-communication (CMC) in the Southern American College classroom. Participants were 74 undergraduate students enrolled in a variety of courses at University of Alabama at Birmingham, Alabama, who are familiar with using emoticons in web based context. Results indicate that (a) there were no significant difference perception between male and female using positive emoticon in social context, (b) there were no significant difference between male and female using positive emoticon in positive message and (c) there are no significant difference between male and female especially in happy, humor and attitude towards the positive message with positive emoticon. Future research should continue to extend these efforts by examining the ways emoticon used in real situation as in web messenger, virtual forum or community portal, to better understand the spontaneous interactions between recipient and sender. (US version) Technology enhances the way people communicate in the modern world. Communicating through the new channel of communication is becoming a trend in today’s environment. There are many issues pertaining on this medium whereby gender bias has contributed to the sustainability of it. The usage of emoticon has tremendously well accepted by the user when the message can be understood clearly without face-to-face interaction. When we use it as if, the face of the sender is in front of the computer screen when receiver receives the message. However, the amount and consistency of emoticon used in daily communication is debatable. Thus, this study tried to investigate is there any significant difference between male and female recipient when they receive the message
format Article
author Anuar, Herman Shah
Mat Saat, Rafeah
Abu Talib, Zuraidah
author_facet Anuar, Herman Shah
Mat Saat, Rafeah
Abu Talib, Zuraidah
author_sort Anuar, Herman Shah
title A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC)
title_short A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC)
title_full A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC)
title_fullStr A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC)
title_full_unstemmed A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC)
title_sort study on gender perception of emoticon in computer mediated communication (cmc)
publisher UUM College of Business
publishDate 2009
url https://repo.uum.edu.my/id/eprint/31790/1/JTOM%2004%2001%202009%201-10.pdf
https://repo.uum.edu.my/id/eprint/31790/
https://e-journal.uum.edu.my/
_version_ 1821005504949780480
score 13.232389

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