Staff View: The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan

The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan

Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical...

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Main Authors:	Tariq, Tamoor Ali, Mad Lazim, Halim, Iteng, Rosman
Format:	Article
Language:	English
Published:	ACS Publisher 2021
Subjects:	HD Industries. Land use. Labor HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/31767/1/SAJSSH%2002%2002%202021%20156-171.pdf https://repo.uum.edu.my/id/eprint/31767/ https://acspublisher.com/journals/index.php/sajssh/issue/view/19
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id	my.uum.repo.31767
record_format	eprints
spelling	my.uum.repo.317672025-01-06T15:25:48Z https://repo.uum.edu.my/id/eprint/31767/ The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan Tariq, Tamoor Ali Mad Lazim, Halim Iteng, Rosman HD Industries. Land use. Labor HD28 Management. Industrial Management Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical framework for this study is deduce from the dynamic capability view theory. However, current empirical study investigates the relationship between product innovation, technology orientation, and firm performance. The data was collected from 381 manufacturing SMEs of Punjab, Pakistan, and analyzed using PLS-SEM 3.0. The finding of this empirical study suggests that product innovation and technology orientation have positive influence on a firm’s performa ACS Publisher 2021 Article PeerReviewed application/pdf en cc4_by_nc https://repo.uum.edu.my/id/eprint/31767/1/SAJSSH%2002%2002%202021%20156-171.pdf Tariq, Tamoor Ali and Mad Lazim, Halim and Iteng, Rosman (2021) The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan. South Asian Journal of Social Sciences and Humanities, 2 (2). pp. 156-171. ISSN ISSN: 2582-7065 https://acspublisher.com/journals/index.php/sajssh/issue/view/19
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HD Industries. Land use. Labor HD28 Management. Industrial Management
spellingShingle	HD Industries. Land use. Labor HD28 Management. Industrial Management Tariq, Tamoor Ali Mad Lazim, Halim Iteng, Rosman The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
description	Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical framework for this study is deduce from the dynamic capability view theory. However, current empirical study investigates the relationship between product innovation, technology orientation, and firm performance. The data was collected from 381 manufacturing SMEs of Punjab, Pakistan, and analyzed using PLS-SEM 3.0. The finding of this empirical study suggests that product innovation and technology orientation have positive influence on a firm’s performa
format	Article
author	Tariq, Tamoor Ali Mad Lazim, Halim Iteng, Rosman
author_facet	Tariq, Tamoor Ali Mad Lazim, Halim Iteng, Rosman
author_sort	Tariq, Tamoor Ali
title	The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_short	The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_full	The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_fullStr	The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_full_unstemmed	The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_sort	effect of product innovation and technology orientation on the firm performance. evidence from the manufacturing small and medium enterprises of pakistan
publisher	ACS Publisher
publishDate	2021
url	https://repo.uum.edu.my/id/eprint/31767/1/SAJSSH%2002%2002%202021%20156-171.pdf https://repo.uum.edu.my/id/eprint/31767/ https://acspublisher.com/journals/index.php/sajssh/issue/view/19
_version_	1821005503081218048
score	13.235362

The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan

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