Staff View: Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective

Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective

Main objective of the research is to develop the field of organizational performance by incorporating a wider scope of flexibility (MFD) aspects than is normally established in the NPD performance (NPP) literature. This survey-based paper is a confirmatory study using the resource-based theory, incl...

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Main Authors:	Teoh, Bak Aun, Abu, Noor Hidayah, Jamaludin, Roslan
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2018
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/31664/1/IJARBSS%208%2012%201498-1516%202018.pdf https://repo.uum.edu.my/id/eprint/31664/ https://www.researchgate.net/publication/334503164_Does_Flexibility_affect_the_NPD_Performance_A_Malaysian_Electrical_and_Electronics_EE_Industry_Perspective
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id	my.uum.repo.31664
record_format	eprints
spelling	my.uum.repo.316642024-12-19T09:12:55Z https://repo.uum.edu.my/id/eprint/31664/ Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective Teoh, Bak Aun Abu, Noor Hidayah Jamaludin, Roslan HD28 Management. Industrial Management Main objective of the research is to develop the field of organizational performance by incorporating a wider scope of flexibility (MFD) aspects than is normally established in the NPD performance (NPP) literature. This survey-based paper is a confirmatory study using the resource-based theory, including 207 respondents with Malaysian electrical and electronics senior executives having mainly involved in development of new products. Five hypotheses were developed and analyzed statistically using multivariate approach. The results provided empirical evidences on how flexibility can be integrated holistically during development of new product. It suggests that successful leaders act as “integrating forces” on two levels: integrating the elements of corporate identity structures, and mediating between the corporate branding structures and the individual. The data used in this survey represent self-reporting by mainly the middle or top management in manufacturing organizations. Because of the chosen research approach, the research results may lack generalizability. This study would significantly contribute to the vibrant new product development of E&E manufacturing industries in Malaysia. To further illustrate, this paper includes implications for manufacturing organizations to adapt flexibility in the development of new products. Besides, practitioners would make better decision by indulgencing the relationships, in addition to enable application of concepts in this research to other environment such as oil and gas or food manufacturing companies and the firm’s decision makers would benefit from the findings of this research in this highly competitive and dynamic external business environment, in order to remain its competitive advantages over the competitors Human Resource Management Academic Research Society 2018 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/31664/1/IJARBSS%208%2012%201498-1516%202018.pdf Teoh, Bak Aun and Abu, Noor Hidayah and Jamaludin, Roslan (2018) Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective. International Journal of Academic Research in Business and Social Sciences, 8 (12). pp. 1498-1516. ISSN 2222-6990 https://www.researchgate.net/publication/334503164_Does_Flexibility_affect_the_NPD_Performance_A_Malaysian_Electrical_and_Electronics_EE_Industry_Perspective
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Teoh, Bak Aun Abu, Noor Hidayah Jamaludin, Roslan Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective
description	Main objective of the research is to develop the field of organizational performance by incorporating a wider scope of flexibility (MFD) aspects than is normally established in the NPD performance (NPP) literature. This survey-based paper is a confirmatory study using the resource-based theory, including 207 respondents with Malaysian electrical and electronics senior executives having mainly involved in development of new products. Five hypotheses were developed and analyzed statistically using multivariate approach. The results provided empirical evidences on how flexibility can be integrated holistically during development of new product. It suggests that successful leaders act as “integrating forces” on two levels: integrating the elements of corporate identity structures, and mediating between the corporate branding structures and the individual. The data used in this survey represent self-reporting by mainly the middle or top management in manufacturing organizations. Because of the chosen research approach, the research results may lack generalizability. This study would significantly contribute to the vibrant new product development of E&E manufacturing industries in Malaysia. To further illustrate, this paper includes implications for manufacturing organizations to adapt flexibility in the development of new products. Besides, practitioners would make better decision by indulgencing the relationships, in addition to enable application of concepts in this research to other environment such as oil and gas or food manufacturing companies and the firm’s decision makers would benefit from the findings of this research in this highly competitive and dynamic external business environment, in order to remain its competitive advantages over the competitors
format	Article
author	Teoh, Bak Aun Abu, Noor Hidayah Jamaludin, Roslan
author_facet	Teoh, Bak Aun Abu, Noor Hidayah Jamaludin, Roslan
author_sort	Teoh, Bak Aun
title	Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective
title_short	Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective
title_full	Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective
title_fullStr	Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective
title_full_unstemmed	Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective
title_sort	does flexibility affect the npd performance? a malaysian electrical and electronics (e&e) industry perspective
publisher	Human Resource Management Academic Research Society
publishDate	2018
url	https://repo.uum.edu.my/id/eprint/31664/1/IJARBSS%208%2012%201498-1516%202018.pdf https://repo.uum.edu.my/id/eprint/31664/ https://www.researchgate.net/publication/334503164_Does_Flexibility_affect_the_NPD_Performance_A_Malaysian_Electrical_and_Electronics_EE_Industry_Perspective
_version_	1818837621535670272
score	13.223943

Does Flexibility affect the NPD Performance? A Malaysian Electrical and Electronics (E&E) Industry Perspective

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