Cover Image

Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT

In the digital age, MSMEs must continuously innovate and devise impactful marketing strategies to stay competitive in the midst of intense business competition. Embracing digital marketing is crucial, but it comes with challenges, particularly in creating compelling promotional texts. To address thi...

Full description

Saved in:
Bibliographic Details
Main Authors: Nurhaida, Dida, Amran, Ellyana, Nugraha, Erie Riza, Osman, Amirul Faiz, Shafira, Aqilah Nazla
Format: Article
Language:English
Published: Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning 2023
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/31343/1/DJPKM%2007%2004%202023%20910-918.pdf
https://doi.org/10.31849/dinamisia.v7i4.15005
https://repo.uum.edu.my/id/eprint/31343/
https://journal.unilak.ac.id/index.php/dinamisia/article/view/15005
https://doi.org/10.31849/dinamisia.v7i4.15005
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.31343
record_format eprints
spelling my.uum.repo.313432024-08-29T11:04:26Z https://repo.uum.edu.my/id/eprint/31343/ Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT Nurhaida, Dida Amran, Ellyana Nugraha, Erie Riza Osman, Amirul Faiz Shafira, Aqilah Nazla HB Economic Theory In the digital age, MSMEs must continuously innovate and devise impactful marketing strategies to stay competitive in the midst of intense business competition. Embracing digital marketing is crucial, but it comes with challenges, particularly in creating compelling promotional texts. To address this, the author assisted “Kedai Uni Im”, a MSMEs specializing in Minang Kabau delicacies, by utilizing ChatGPT for marketing content creation. Training and mentoring were provided as part of the science and technology diffusion method. The study's results indicate positive outcomes, including successful implementation of promotional text designs using ChatGPT, increased confidence in creating social media content, and more regular updates on social media platforms. Going forward, it is recommended to explore further benefits of ChatGPT for supporting MSMEs. Additionally, considering the significance and benefits of using ChatGPT for MSMEs, these materials can be replicated and shared broadly with other MSMEs players Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning 2023 Article PeerReviewed application/pdf en cc_by_sa https://repo.uum.edu.my/id/eprint/31343/1/DJPKM%2007%2004%202023%20910-918.pdf Nurhaida, Dida and Amran, Ellyana and Nugraha, Erie Riza and Osman, Amirul Faiz and Shafira, Aqilah Nazla (2023) Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 7 (4). pp. 910-918. ISSN 2614-7424 https://journal.unilak.ac.id/index.php/dinamisia/article/view/15005 https://doi.org/10.31849/dinamisia.v7i4.15005 https://doi.org/10.31849/dinamisia.v7i4.15005
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Nurhaida, Dida
Amran, Ellyana
Nugraha, Erie Riza
Osman, Amirul Faiz
Shafira, Aqilah Nazla
Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT
description In the digital age, MSMEs must continuously innovate and devise impactful marketing strategies to stay competitive in the midst of intense business competition. Embracing digital marketing is crucial, but it comes with challenges, particularly in creating compelling promotional texts. To address this, the author assisted “Kedai Uni Im”, a MSMEs specializing in Minang Kabau delicacies, by utilizing ChatGPT for marketing content creation. Training and mentoring were provided as part of the science and technology diffusion method. The study's results indicate positive outcomes, including successful implementation of promotional text designs using ChatGPT, increased confidence in creating social media content, and more regular updates on social media platforms. Going forward, it is recommended to explore further benefits of ChatGPT for supporting MSMEs. Additionally, considering the significance and benefits of using ChatGPT for MSMEs, these materials can be replicated and shared broadly with other MSMEs players
format Article
author Nurhaida, Dida
Amran, Ellyana
Nugraha, Erie Riza
Osman, Amirul Faiz
Shafira, Aqilah Nazla
author_facet Nurhaida, Dida
Amran, Ellyana
Nugraha, Erie Riza
Osman, Amirul Faiz
Shafira, Aqilah Nazla
author_sort Nurhaida, Dida
title Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT
title_short Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT
title_full Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT
title_fullStr Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT
title_full_unstemmed Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT
title_sort utilizing artificial intelligence (ai) technology to support msmes businesses: chatgpt
publisher Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning
publishDate 2023
url https://repo.uum.edu.my/id/eprint/31343/1/DJPKM%2007%2004%202023%20910-918.pdf
https://doi.org/10.31849/dinamisia.v7i4.15005
https://repo.uum.edu.my/id/eprint/31343/
https://journal.unilak.ac.id/index.php/dinamisia/article/view/15005
https://doi.org/10.31849/dinamisia.v7i4.15005
_version_ 1809150997259354112
score 13.211869

Similar Items