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Another Blow or A Resurrection?

This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on b...

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Main Author: Mason, Cordelia
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf
https://repo.uum.edu.my/id/eprint/30599/
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spelling my.uum.repo.305992024-03-21T07:40:48Z https://repo.uum.edu.my/id/eprint/30599/ Another Blow or A Resurrection? Mason, Cordelia HF Commerce This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on business innovation, bullying tactics and resilience. Leadership challenges in building and managing an event management company are narrated through the reflections of the CEO on various key turning points of her career. The case ends with the decision to be made by Amanda on whether to accept defeat or to rise again to the challenge and rebuild her business. 2023 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf Mason, Cordelia (2023) Another Blow or A Resurrection? In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Mason, Cordelia
Another Blow or A Resurrection?
description This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on business innovation, bullying tactics and resilience. Leadership challenges in building and managing an event management company are narrated through the reflections of the CEO on various key turning points of her career. The case ends with the decision to be made by Amanda on whether to accept defeat or to rise again to the challenge and rebuild her business.
format Conference or Workshop Item
author Mason, Cordelia
author_facet Mason, Cordelia
author_sort Mason, Cordelia
title Another Blow or A Resurrection?
title_short Another Blow or A Resurrection?
title_full Another Blow or A Resurrection?
title_fullStr Another Blow or A Resurrection?
title_full_unstemmed Another Blow or A Resurrection?
title_sort another blow or a resurrection?
publishDate 2023
url https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf
https://repo.uum.edu.my/id/eprint/30599/
_version_ 1794639868860563456
score 13.211869

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