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Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing

One of the primary functions of any government is to establish public policies, which encompass laws, regulations, and initiatives that impact the general populace. The level of compliance and acceptance among the public largely hinges on their recognition of the benefits associated with such poli...

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Main Authors: Arshad, Iswalah, Rahim, Zarina
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30594/1/8th%20ICSC%202023%2014-29.pdf
https://repo.uum.edu.my/id/eprint/30594/
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spelling my.uum.repo.305942024-03-19T07:43:46Z https://repo.uum.edu.my/id/eprint/30594/ Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing Arshad, Iswalah Rahim, Zarina HF Commerce One of the primary functions of any government is to establish public policies, which encompass laws, regulations, and initiatives that impact the general populace. The level of compliance and acceptance among the public largely hinges on their recognition of the benefits associated with such policies. This concept can be likened to the act of purchasing a product from the market. Similar to how corporations undertake marketing efforts to enhance the sales of their goods, the acceptance of various governmental policies also relies, to some extent, on effective marketing strategies. Malaysia possesses a rich and diverse biological environment that necessitates public support. The objective is to preserve, conserve, and sustain our natural resources to promote the well-being of both current and future generations. The adoption of pro-environmental behaviours by citizens plays a pivotal role in ensuring the success of government initiatives in this regard. Overcoming implementation barriers within policies is essential. Therefore, campaigns and initiatives that require public participation must be crafted with a focus on fostering positive engagement. Consequently, the integration of social and public marketing concepts by policymakers during policy formulation and implementation becomes imperative. This integration ensures a heightened level of compliance, participation, and support from the masses. 2023 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30594/1/8th%20ICSC%202023%2014-29.pdf Arshad, Iswalah and Rahim, Zarina (2023) Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Arshad, Iswalah
Rahim, Zarina
Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing
description One of the primary functions of any government is to establish public policies, which encompass laws, regulations, and initiatives that impact the general populace. The level of compliance and acceptance among the public largely hinges on their recognition of the benefits associated with such policies. This concept can be likened to the act of purchasing a product from the market. Similar to how corporations undertake marketing efforts to enhance the sales of their goods, the acceptance of various governmental policies also relies, to some extent, on effective marketing strategies. Malaysia possesses a rich and diverse biological environment that necessitates public support. The objective is to preserve, conserve, and sustain our natural resources to promote the well-being of both current and future generations. The adoption of pro-environmental behaviours by citizens plays a pivotal role in ensuring the success of government initiatives in this regard. Overcoming implementation barriers within policies is essential. Therefore, campaigns and initiatives that require public participation must be crafted with a focus on fostering positive engagement. Consequently, the integration of social and public marketing concepts by policymakers during policy formulation and implementation becomes imperative. This integration ensures a heightened level of compliance, participation, and support from the masses.
format Conference or Workshop Item
author Arshad, Iswalah
Rahim, Zarina
author_facet Arshad, Iswalah
Rahim, Zarina
author_sort Arshad, Iswalah
title Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing
title_short Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing
title_full Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing
title_fullStr Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing
title_full_unstemmed Cry Me a River: Overcoming Public Policy Implementation Barriers through Public Marketing
title_sort cry me a river: overcoming public policy implementation barriers through public marketing
publishDate 2023
url https://repo.uum.edu.my/id/eprint/30594/1/8th%20ICSC%202023%2014-29.pdf
https://repo.uum.edu.my/id/eprint/30594/
_version_ 1794639866772848640
score 13.211869

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