The Role of Market Orientation as a Moderating Variable in the Relationship between Entrepreneurial Orientation and Firm Performance
This conceptual paper tries to examine the relationship between entrepreneurial orientation (EO) and firm performance and also the role of market orientation (MO) as a moderating variable. EO and MO are important strategic orientations that can coexist and relate to the firm’s performance but most o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30330/1/IPBJ%2003%2002%202011%2015-31.pdf https://repo.uum.edu.my/id/eprint/30330/ https://e-journal.uum.edu.my/index.php/gbmr/article/view/16887 |
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