Cover Image

An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry

The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer sa...

Full description

Saved in:
Bibliographic Details
Main Authors: Al Refai, Abdalla Nayef, Mohd Noor, Nor Azila
Format: Article
Language:English
Published: UUM Press 2014
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf
https://repo.uum.edu.my/id/eprint/30304/
https://e-journal.uum.edu.my/index.php/gbmr/article/view/16916
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.30304
record_format eprints
spelling my.uum.repo.303042024-01-29T11:11:37Z https://repo.uum.edu.my/id/eprint/30304/ An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry Al Refai, Abdalla Nayef Mohd Noor, Nor Azila HF Commerce The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer satisfaction. The researchers collected data for this study from Malaysian Mobile Phone subscribers. Out of 112questionnaires that were distributed, only 103 were returned. This study confirmed the impact of perceived value on customer satisfaction of mobile phone users in Malaysia in conformity with the findings of previous researchers especially the resource-based view that regards the customer satisfaction as a competitive advantage source and long-term success for the organization. Finally, the last part of the paper discusses the findings and makes recommendations for the future researchers. UUM Press 2014 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf Al Refai, Abdalla Nayef and Mohd Noor, Nor Azila (2014) An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry. International Postgraduate Business Journal (IPBJ), 6 (2). pp. 65-80. ISSN 2180-2416 https://e-journal.uum.edu.my/index.php/gbmr/article/view/16916
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Al Refai, Abdalla Nayef
Mohd Noor, Nor Azila
An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry
description The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer satisfaction. The researchers collected data for this study from Malaysian Mobile Phone subscribers. Out of 112questionnaires that were distributed, only 103 were returned. This study confirmed the impact of perceived value on customer satisfaction of mobile phone users in Malaysia in conformity with the findings of previous researchers especially the resource-based view that regards the customer satisfaction as a competitive advantage source and long-term success for the organization. Finally, the last part of the paper discusses the findings and makes recommendations for the future researchers.
format Article
author Al Refai, Abdalla Nayef
Mohd Noor, Nor Azila
author_facet Al Refai, Abdalla Nayef
Mohd Noor, Nor Azila
author_sort Al Refai, Abdalla Nayef
title An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry
title_short An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry
title_full An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry
title_fullStr An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry
title_full_unstemmed An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry
title_sort empirical model of perceived value and customer satisfaction in mobile phone market: an empirical investigation of the mobile phone industry
publisher UUM Press
publishDate 2014
url https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf
https://repo.uum.edu.my/id/eprint/30304/
https://e-journal.uum.edu.my/index.php/gbmr/article/view/16916
_version_ 1789428570080149504
score 13.211869

Similar Items