The Role of Halal-Friendly Hospitality Services in Increasing Visit Intention: A Muslim Tourist Perspective
Halal friendly hospitality, rooted in the Quran and Hadith, signifies the practice of providing guests with Halal-compliant food, beverages, and accommodations. This study investigates the pivotal role of Halal friendly hospitality services in enhancing visit intention among Malaysian Muslim tourist...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30235/1/IJIB%2008%2002%202023%201-17.pdf https://doi.org/10.32890/ijib2023.8.2.1 https://repo.uum.edu.my/id/eprint/30235/ https://e-journal.uum.edu.my/index.php/ijib/article/view/19947 https://doi.org/10.32890/ijib2023.8.2.1 |
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