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Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)

This case provides a study on marketing mix ( 4Ps) of Gano Excel Industries. The purpose of this case is to analyse the marketing mix of the company in its international marketing. This case provides students with experience in explaining the product, promotion, price and place ( distribution) strat...

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Bibliographic Details
Main Authors: Ooi, Shirmay, Ramlee, Afifah Alwani
Format: Monograph
Language:English
Published: UUM 2021
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30185/1/14692_TC.pdf
https://repo.uum.edu.my/id/eprint/30185/
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spelling my.uum.repo.301852023-12-27T10:16:23Z https://repo.uum.edu.my/id/eprint/30185/ Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692) Ooi, Shirmay Ramlee, Afifah Alwani HF Commerce This case provides a study on marketing mix ( 4Ps) of Gano Excel Industries. The purpose of this case is to analyse the marketing mix of the company in its international marketing. This case provides students with experience in explaining the product, promotion, price and place ( distribution) strategies by the company in helping the students to understand about managing global marketing for global business. In addition, students are also exposed to the current issue in international marketing, such as products imitation and global competitions. In this case, Mr Leow, the founder and also the chairman of Gano Excel Industries Sdn. Bhd. is responsible for major decisions about product development, marketing promotion, supply-chain planning and pricing strategies in different countries. This case is an illustrative or best practice case which is suitable for International Business, International Business Policy and Principles of Marketing course. UUM 2021 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30185/1/14692_TC.pdf Ooi, Shirmay and Ramlee, Afifah Alwani (2021) Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692). Other. UUM. (Submitted)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Ooi, Shirmay
Ramlee, Afifah Alwani
Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)
description This case provides a study on marketing mix ( 4Ps) of Gano Excel Industries. The purpose of this case is to analyse the marketing mix of the company in its international marketing. This case provides students with experience in explaining the product, promotion, price and place ( distribution) strategies by the company in helping the students to understand about managing global marketing for global business. In addition, students are also exposed to the current issue in international marketing, such as products imitation and global competitions. In this case, Mr Leow, the founder and also the chairman of Gano Excel Industries Sdn. Bhd. is responsible for major decisions about product development, marketing promotion, supply-chain planning and pricing strategies in different countries. This case is an illustrative or best practice case which is suitable for International Business, International Business Policy and Principles of Marketing course.
format Monograph
author Ooi, Shirmay
Ramlee, Afifah Alwani
author_facet Ooi, Shirmay
Ramlee, Afifah Alwani
author_sort Ooi, Shirmay
title Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)
title_short Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)
title_full Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)
title_fullStr Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)
title_full_unstemmed Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)
title_sort marketing mix in international marketing: the strategy of gano excel industries sdn bhd (s/o 14692)
publisher UUM
publishDate 2021
url https://repo.uum.edu.my/id/eprint/30185/1/14692_TC.pdf
https://repo.uum.edu.my/id/eprint/30185/
_version_ 1787138914530623488
score 13.211869

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