Blood, Sweat and Tears of a CEO (S/O 14690)
The teaching case tells about the journey of the protagonist, Mr AKC, who ran a furniture manufacturing business. PBU. The company started as a small wood-based and metal-based furniture producer, and sales were made through retail and rental of furniture models for the education sector. More than t...
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my.uum.repo.301832023-12-27T10:14:03Z https://repo.uum.edu.my/id/eprint/30183/ Blood, Sweat and Tears of a CEO (S/O 14690) Hussin, Muhammad Rosni Amir Abd Mutalib, Hafizah Che Pak, Nur Azliani Haniza Sulaiman, Aryati Juliana HF Commerce The teaching case tells about the journey of the protagonist, Mr AKC, who ran a furniture manufacturing business. PBU. The company started as a small wood-based and metal-based furniture producer, and sales were made through retail and rental of furniture models for the education sector. More than two decades after the incorporation, PBU made quite a success with the inclusion of hospital furniture in its product line. The case highlights the good leadership characteristics possessed by Mr AKC in ensuring th·e success of PBU. In this case, students may observe the quality of a leader cum entrepreneur in ensuring the business to soar. The case is categorised as an illustrative/best practice, in the field of operation and strategic management. UUM 2021 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30183/1/14690_TC.pdf application/pdf en https://repo.uum.edu.my/id/eprint/30183/2/14690_TN.pdf Hussin, Muhammad Rosni Amir and Abd Mutalib, Hafizah and Che Pak, Nur Azliani Haniza and Sulaiman, Aryati Juliana (2021) Blood, Sweat and Tears of a CEO (S/O 14690). Other. UUM. (Submitted) |
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HF Commerce Hussin, Muhammad Rosni Amir Abd Mutalib, Hafizah Che Pak, Nur Azliani Haniza Sulaiman, Aryati Juliana Blood, Sweat and Tears of a CEO (S/O 14690) |
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The teaching case tells about the journey of the protagonist, Mr AKC, who ran a furniture manufacturing business. PBU. The company started as a small wood-based and metal-based furniture producer, and sales were made through retail and rental of furniture models for the education sector. More than two decades after the incorporation, PBU made quite a success with the inclusion of hospital furniture in its product line. The case highlights the good leadership characteristics possessed by Mr AKC in ensuring th·e success of PBU. In this case, students may observe the quality of a leader cum entrepreneur in ensuring the business to soar. The case is categorised as an illustrative/best practice, in the field of operation and strategic management. |
format |
Monograph |
author |
Hussin, Muhammad Rosni Amir Abd Mutalib, Hafizah Che Pak, Nur Azliani Haniza Sulaiman, Aryati Juliana |
author_facet |
Hussin, Muhammad Rosni Amir Abd Mutalib, Hafizah Che Pak, Nur Azliani Haniza Sulaiman, Aryati Juliana |
author_sort |
Hussin, Muhammad Rosni Amir |
title |
Blood, Sweat and Tears of a CEO (S/O 14690) |
title_short |
Blood, Sweat and Tears of a CEO (S/O 14690) |
title_full |
Blood, Sweat and Tears of a CEO (S/O 14690) |
title_fullStr |
Blood, Sweat and Tears of a CEO (S/O 14690) |
title_full_unstemmed |
Blood, Sweat and Tears of a CEO (S/O 14690) |
title_sort |
blood, sweat and tears of a ceo (s/o 14690) |
publisher |
UUM |
publishDate |
2021 |
url |
https://repo.uum.edu.my/id/eprint/30183/1/14690_TC.pdf https://repo.uum.edu.my/id/eprint/30183/2/14690_TN.pdf https://repo.uum.edu.my/id/eprint/30183/ |
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1787138914278965248 |
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13.211869 |