Brand Preference, Segmentations and The Implications on The Customer of Islamic Banks in Rural Areas
Although the assets of Islamic banks are continuously growing, the proportion of their market share remains stagnant. To date, a few studies on consumer behaviour have investigated the products offered by Islamic banks in Indonesia. Therefore, the purpose of this study was twofold: firstly, it deter...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30100/1/JES%2001%2001%202019%2012-21.pdf https://repo.uum.edu.my/id/eprint/30100/ https://e-journal.uum.edu.my/index.php/jes/article/view/12533 |
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