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Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia

During the global economic downturn not only affecting Malaysian property industry but it was also impacted the global property industry, during the economic recession was increasing market competitive eventually the Malaysia property industry is even more challenging with oversupplying properties a...

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Main Authors: Lim, Woon Siew, Mohd Suki, Norazah
Format: Article
Language:English
Published: UUM Press 2020
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30047/1/GBMR%2012%2001%202020%2089-110.pdf
https://doi.org/10.32890/gbmr2020.12.1.5
https://repo.uum.edu.my/id/eprint/30047/
https://e-journal.uum.edu.my/index.php/gbmr/article/view/gbmr2020.12.1.5
https://doi.org/10.32890/gbmr2020.12.1.5
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spelling my.uum.repo.300472023-11-28T11:41:44Z https://repo.uum.edu.my/id/eprint/30047/ Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia Lim, Woon Siew Mohd Suki, Norazah HF Commerce During the global economic downturn not only affecting Malaysian property industry but it was also impacted the global property industry, during the economic recession was increasing market competitive eventually the Malaysia property industry is even more challenging with oversupplying properties as more and more building been completed in the markets, but the sales are slow during the economic downturn. Therefore, an effective marketing plan is an integral aspect even for all types of businesses, which also been widely recognized and acknowledged, as an effective marketing plan has a significant positive impact on all kinds of businesses. The goal of this case study is to strengthen the marketing strategies with access and examine the marketing strategies for the traditional property developer firm in Malaysia with the targeted company name is 'S,' a direct interview with the marketing team was applied to examine the company marketing strategy. Strengthening of the marketing strategies plans with considering the marketing factors such as marketing positioning, marketing recognition, diverse customer base, marketing strategies effectiveness, internal environment, promotion strategies, promotion budgets, and product design and technology. The finding of this case study is providing a solution for strengthening the marketing strategies for the traditional property developer firms even during the economic downturn which able to strengthen and improve the company market share and reduce the burden with selling off the completed balance unsold stock units, as this traditional property developer firm need to upgrade, update and improve their marketing strategies. UUM Press 2020 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30047/1/GBMR%2012%2001%202020%2089-110.pdf Lim, Woon Siew and Mohd Suki, Norazah (2020) Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia. Global Business Management Review (GBMR), 12 (1). pp. 89-110. ISSN 2180-2416 https://e-journal.uum.edu.my/index.php/gbmr/article/view/gbmr2020.12.1.5 https://doi.org/10.32890/gbmr2020.12.1.5 https://doi.org/10.32890/gbmr2020.12.1.5
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Lim, Woon Siew
Mohd Suki, Norazah
Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia
description During the global economic downturn not only affecting Malaysian property industry but it was also impacted the global property industry, during the economic recession was increasing market competitive eventually the Malaysia property industry is even more challenging with oversupplying properties as more and more building been completed in the markets, but the sales are slow during the economic downturn. Therefore, an effective marketing plan is an integral aspect even for all types of businesses, which also been widely recognized and acknowledged, as an effective marketing plan has a significant positive impact on all kinds of businesses. The goal of this case study is to strengthen the marketing strategies with access and examine the marketing strategies for the traditional property developer firm in Malaysia with the targeted company name is 'S,' a direct interview with the marketing team was applied to examine the company marketing strategy. Strengthening of the marketing strategies plans with considering the marketing factors such as marketing positioning, marketing recognition, diverse customer base, marketing strategies effectiveness, internal environment, promotion strategies, promotion budgets, and product design and technology. The finding of this case study is providing a solution for strengthening the marketing strategies for the traditional property developer firms even during the economic downturn which able to strengthen and improve the company market share and reduce the burden with selling off the completed balance unsold stock units, as this traditional property developer firm need to upgrade, update and improve their marketing strategies.
format Article
author Lim, Woon Siew
Mohd Suki, Norazah
author_facet Lim, Woon Siew
Mohd Suki, Norazah
author_sort Lim, Woon Siew
title Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia
title_short Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia
title_full Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia
title_fullStr Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia
title_full_unstemmed Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia
title_sort strengthening the marketing strategies for the traditional property developer in malaysia
publisher UUM Press
publishDate 2020
url https://repo.uum.edu.my/id/eprint/30047/1/GBMR%2012%2001%202020%2089-110.pdf
https://doi.org/10.32890/gbmr2020.12.1.5
https://repo.uum.edu.my/id/eprint/30047/
https://e-journal.uum.edu.my/index.php/gbmr/article/view/gbmr2020.12.1.5
https://doi.org/10.32890/gbmr2020.12.1.5
_version_ 1783881399341678592
score 13.211869

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