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Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh

This study attempts to identify hotels service attributes that influence tourists’ satisfaction in the context of Cox’s Bazar, Bangladesh. Descriptive research was conducted to gain an insight into the topic and to investigate the factors. This paper reports findings based on a descriptive study. To...

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Main Author: Mawa, Jannatul
Format: Article
Language:English
Published: UUM Press 2019
Subjects:
GV Recreation Leisure
Online Access:https://repo.uum.edu.my/id/eprint/30013/1/JBMA%2009%2001%202019%2027-54.pdf
https://doi.org/10.32890/jbma2019.9.1.8744
https://repo.uum.edu.my/id/eprint/30013/
https://e-journal.uum.edu.my/index.php/jbma/issue/view/311
https://doi.org/10.32890/jbma2019.9.1.8744
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spelling my.uum.repo.300132023-11-28T10:46:23Z https://repo.uum.edu.my/id/eprint/30013/ Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh Mawa, Jannatul GV Recreation Leisure This study attempts to identify hotels service attributes that influence tourists’ satisfaction in the context of Cox’s Bazar, Bangladesh. Descriptive research was conducted to gain an insight into the topic and to investigate the factors. This paper reports findings based on a descriptive study. To conduct this study, a survey was administered to 300 respondents using a non-probability sampling which is a convenience sampling technique. To analyze the data, factor analysis, correlation, regression analysis and frequency distribution table was used. A conceptual model of tourist’s satisfaction based on service attributes of hotels in Cox’s Bazar was proposed based on factor and regression analysis. Seven factors emerged and were used as independent variables in the regression analysis. Findings indicate that some hotel service attributes have a direct influence on tourists’ satisfaction which make them loyal in the context of Cox’s Bazar. UUM Press 2019 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30013/1/JBMA%2009%2001%202019%2027-54.pdf Mawa, Jannatul (2019) Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh. Journal of Business Management and Accounting (JBMA), 9 (1). pp. 27-54. ISSN 2231-9298 (e2636-9249) https://e-journal.uum.edu.my/index.php/jbma/issue/view/311 https://doi.org/10.32890/jbma2019.9.1.8744 https://doi.org/10.32890/jbma2019.9.1.8744
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Mawa, Jannatul
Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh
description This study attempts to identify hotels service attributes that influence tourists’ satisfaction in the context of Cox’s Bazar, Bangladesh. Descriptive research was conducted to gain an insight into the topic and to investigate the factors. This paper reports findings based on a descriptive study. To conduct this study, a survey was administered to 300 respondents using a non-probability sampling which is a convenience sampling technique. To analyze the data, factor analysis, correlation, regression analysis and frequency distribution table was used. A conceptual model of tourist’s satisfaction based on service attributes of hotels in Cox’s Bazar was proposed based on factor and regression analysis. Seven factors emerged and were used as independent variables in the regression analysis. Findings indicate that some hotel service attributes have a direct influence on tourists’ satisfaction which make them loyal in the context of Cox’s Bazar.
format Article
author Mawa, Jannatul
author_facet Mawa, Jannatul
author_sort Mawa, Jannatul
title Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh
title_short Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh
title_full Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh
title_fullStr Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh
title_full_unstemmed Factors Influencing Tourist's Satisfaction based on Service Attributes of Hotels: A Study on Cox's Bazar, Bangladesh
title_sort factors influencing tourist's satisfaction based on service attributes of hotels: a study on cox's bazar, bangladesh
publisher UUM Press
publishDate 2019
url https://repo.uum.edu.my/id/eprint/30013/1/JBMA%2009%2001%202019%2027-54.pdf
https://doi.org/10.32890/jbma2019.9.1.8744
https://repo.uum.edu.my/id/eprint/30013/
https://e-journal.uum.edu.my/index.php/jbma/issue/view/311
https://doi.org/10.32890/jbma2019.9.1.8744
_version_ 1783881394161713152
score 13.211869

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