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Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic

The SARS-CoV-2 coronavirus which causes the Covid-19 disease led to the most significant change in the world order over the past century, destabilizing the world’s economy, businesses and communities, among others. Covid-19 has generated great uncertainty, and dramatically affected various industries...

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Main Authors: Younas, Afshan, Md Kassim, Aza Azlina
Format: Article
Language:English
Published: UUM Press 2022
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/29990/1/JBMA%2012%2002%202022%2063-79.pdf
https://doi.org/10.32890/jbma2022.12.2.4
https://repo.uum.edu.my/id/eprint/29990/
https://e-journal.uum.edu.my/index.php/jbma/article/view/15198
https://doi.org/10.32890/jbma2022.12.2.4
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spelling my.uum.repo.299902023-11-28T08:57:47Z https://repo.uum.edu.my/id/eprint/29990/ Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic Younas, Afshan Md Kassim, Aza Azlina HF Commerce The SARS-CoV-2 coronavirus which causes the Covid-19 disease led to the most significant change in the world order over the past century, destabilizing the world’s economy, businesses and communities, among others. Covid-19 has generated great uncertainty, and dramatically affected various industries, especially the service sector. This paper highlights the challenges and opportunities posed by the Covid-19 pandemic in terms of the role of businesses to ensure sustainability and safeguarding society. Based on empirical reviews, this study suggests that the pandemic has resulted in many business and economic challenges which include unemployment, low consumption of goods and services, financial distress, unethical business practices, mental distress, heavy business losses and business discontinuity. At the same time, the Covid-19 pandemic has created an opportunity for businesses in terms of enhance sustainability environment, enhanced voluntary CSR initiatives, shifting towards digital transformation and viable alternative business models. This study concludes that businesses must actively make use of opportunities to overcome or minimize the challenges of Covid-19. UUM Press 2022 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29990/1/JBMA%2012%2002%202022%2063-79.pdf Younas, Afshan and Md Kassim, Aza Azlina (2022) Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic. Journal of Business Management and Accounting (JBMA), 12 (2). pp. 63-79. ISSN 2231-9298 (e2636-9249) https://e-journal.uum.edu.my/index.php/jbma/article/view/15198 https://doi.org/10.32890/jbma2022.12.2.4 https://doi.org/10.32890/jbma2022.12.2.4
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Younas, Afshan
Md Kassim, Aza Azlina
Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic
description The SARS-CoV-2 coronavirus which causes the Covid-19 disease led to the most significant change in the world order over the past century, destabilizing the world’s economy, businesses and communities, among others. Covid-19 has generated great uncertainty, and dramatically affected various industries, especially the service sector. This paper highlights the challenges and opportunities posed by the Covid-19 pandemic in terms of the role of businesses to ensure sustainability and safeguarding society. Based on empirical reviews, this study suggests that the pandemic has resulted in many business and economic challenges which include unemployment, low consumption of goods and services, financial distress, unethical business practices, mental distress, heavy business losses and business discontinuity. At the same time, the Covid-19 pandemic has created an opportunity for businesses in terms of enhance sustainability environment, enhanced voluntary CSR initiatives, shifting towards digital transformation and viable alternative business models. This study concludes that businesses must actively make use of opportunities to overcome or minimize the challenges of Covid-19.
format Article
author Younas, Afshan
Md Kassim, Aza Azlina
author_facet Younas, Afshan
Md Kassim, Aza Azlina
author_sort Younas, Afshan
title Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic
title_short Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic
title_full Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic
title_fullStr Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic
title_full_unstemmed Empirical Review of Business Challenges and Opportunities from The Covid-19 Pandemic
title_sort empirical review of business challenges and opportunities from the covid-19 pandemic
publisher UUM Press
publishDate 2022
url https://repo.uum.edu.my/id/eprint/29990/1/JBMA%2012%2002%202022%2063-79.pdf
https://doi.org/10.32890/jbma2022.12.2.4
https://repo.uum.edu.my/id/eprint/29990/
https://e-journal.uum.edu.my/index.php/jbma/article/view/15198
https://doi.org/10.32890/jbma2022.12.2.4
_version_ 1783881390539931648
score 13.211869

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