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Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research

A range of philosophical perspectives, techniques, and comprehensions are gleaned from the viewpoints of the participants in qualitative research. Understanding how people view their experiences and actions is a significant purpose. However, it could be challenging for a novice researcher to carry o...

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Main Authors: Azman, Ana Batrisyia, Abdul Majid, Mohd Aliff
Format: Conference or Workshop Item
Language:English
Published: 2022
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/29937/1/UUM%20IQRC%202022_89_94.pdf
https://repo.uum.edu.my/id/eprint/29937/
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spelling my.uum.repo.299372023-11-15T10:09:36Z https://repo.uum.edu.my/id/eprint/29937/ Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research Azman, Ana Batrisyia Abdul Majid, Mohd Aliff HF Commerce A range of philosophical perspectives, techniques, and comprehensions are gleaned from the viewpoints of the participants in qualitative research. Understanding how people view their experiences and actions is a significant purpose. However, it could be challenging for a novice researcher to carry out the interview with a qualitative approach. Particularly in qualitative research, where it highlights the changes to the major study, the pilot study was a crucial component in assessing the viability and evaluation of the study. The significance of pilot studies, the techniques used, and the lessons acquired during the process are all described in this article. The pilot interview was conducted with two owners of the micro-family food businesses (MFFB), as preparation for a thesis in developing the research instruments further an in-depth understanding of the challenges, adaptation and the family role influences in family food business amid COVID-19 post-pandemic in Klang Valley, Selangor, Malaysia. In addition to demonstrating the benefits of pilot studies, this paper also discusses the changes that were made to the main research as a result of the pilot test. These account for the interview guide's adjustment, specifically the interview questions. 2022 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/29937/1/UUM%20IQRC%202022_89_94.pdf Azman, Ana Batrisyia and Abdul Majid, Mohd Aliff (2022) Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research. In: UUM International Qualitative Research Conference (QRC), 28 - 30 November 2022, Virtual Conference.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Azman, Ana Batrisyia
Abdul Majid, Mohd Aliff
Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research
description A range of philosophical perspectives, techniques, and comprehensions are gleaned from the viewpoints of the participants in qualitative research. Understanding how people view their experiences and actions is a significant purpose. However, it could be challenging for a novice researcher to carry out the interview with a qualitative approach. Particularly in qualitative research, where it highlights the changes to the major study, the pilot study was a crucial component in assessing the viability and evaluation of the study. The significance of pilot studies, the techniques used, and the lessons acquired during the process are all described in this article. The pilot interview was conducted with two owners of the micro-family food businesses (MFFB), as preparation for a thesis in developing the research instruments further an in-depth understanding of the challenges, adaptation and the family role influences in family food business amid COVID-19 post-pandemic in Klang Valley, Selangor, Malaysia. In addition to demonstrating the benefits of pilot studies, this paper also discusses the changes that were made to the main research as a result of the pilot test. These account for the interview guide's adjustment, specifically the interview questions.
format Conference or Workshop Item
author Azman, Ana Batrisyia
Abdul Majid, Mohd Aliff
author_facet Azman, Ana Batrisyia
Abdul Majid, Mohd Aliff
author_sort Azman, Ana Batrisyia
title Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research
title_short Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research
title_full Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research
title_fullStr Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research
title_full_unstemmed Exploring Survival Strategies and Family Role in Micro-Family Food Business: Piloting for Interviews in Qualitative Research
title_sort exploring survival strategies and family role in micro-family food business: piloting for interviews in qualitative research
publishDate 2022
url https://repo.uum.edu.my/id/eprint/29937/1/UUM%20IQRC%202022_89_94.pdf
https://repo.uum.edu.my/id/eprint/29937/
_version_ 1783881380867866624
score 13.211869

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