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Address The Challenges of Tourism Businesses to Survive in Offseason Closures

This study explores the causes and impact of seasonality in the perspective of hotel industry in order to fulfill the needs of handling seasonality problem. The study purpose is to address the challenges of seasonality and provide some guidelines and focuses the strategies and policies how and in wh...

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Main Author: Biswas, Chhanda
Format: Article
Language:English
Published: Tun Dr. Mahathir Mohamad Thoughts Institute (IPDM) 2017
Subjects:
GV Recreation Leisure
Online Access:https://repo.uum.edu.my/id/eprint/29851/1/JLP%2002%2001%202017%20152-160.pdf
https://repo.uum.edu.my/id/eprint/29851/
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spelling my.uum.repo.298512023-10-29T15:24:05Z https://repo.uum.edu.my/id/eprint/29851/ Address The Challenges of Tourism Businesses to Survive in Offseason Closures Biswas, Chhanda GV Recreation Leisure This study explores the causes and impact of seasonality in the perspective of hotel industry in order to fulfill the needs of handling seasonality problem. The study purpose is to address the challenges of seasonality and provide some guidelines and focuses the strategies and policies how and in which ways tourism destinations of different countries modify tourism seasonality’s feature so that hotel sector does not face so many difficulties in the off-peak seasons. A qualitative field has been carried out to examine the perceptions of the hoteliers by conducting interview. The study’s findings report that seasonal changes may happen in the case of the customer demand based on institutional vacation, weather etc. For these reasons, hotel generates very low profit and ultimately, hotel cannot afford permanent employees and switching tendency of them increase. This study will contribute to the hoteliers to know about the problems and how it can be solved and ultimately this study can help to improve hotel industry. For further research, researchers can get clear idea about seasonality and they can proceed through questionnaire survey by applying quantitative method to know the effectiveness of those strategies in the perspective of the hotel industry. Tun Dr. Mahathir Mohamad Thoughts Institute (IPDM) 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/29851/1/JLP%2002%2001%202017%20152-160.pdf Biswas, Chhanda (2017) Address The Challenges of Tourism Businesses to Survive in Offseason Closures. Journal on Leadership & Policy (JLP), 2 (1). pp. 152-160. ISSN 0127-0869
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Biswas, Chhanda
Address The Challenges of Tourism Businesses to Survive in Offseason Closures
description This study explores the causes and impact of seasonality in the perspective of hotel industry in order to fulfill the needs of handling seasonality problem. The study purpose is to address the challenges of seasonality and provide some guidelines and focuses the strategies and policies how and in which ways tourism destinations of different countries modify tourism seasonality’s feature so that hotel sector does not face so many difficulties in the off-peak seasons. A qualitative field has been carried out to examine the perceptions of the hoteliers by conducting interview. The study’s findings report that seasonal changes may happen in the case of the customer demand based on institutional vacation, weather etc. For these reasons, hotel generates very low profit and ultimately, hotel cannot afford permanent employees and switching tendency of them increase. This study will contribute to the hoteliers to know about the problems and how it can be solved and ultimately this study can help to improve hotel industry. For further research, researchers can get clear idea about seasonality and they can proceed through questionnaire survey by applying quantitative method to know the effectiveness of those strategies in the perspective of the hotel industry.
format Article
author Biswas, Chhanda
author_facet Biswas, Chhanda
author_sort Biswas, Chhanda
title Address The Challenges of Tourism Businesses to Survive in Offseason Closures
title_short Address The Challenges of Tourism Businesses to Survive in Offseason Closures
title_full Address The Challenges of Tourism Businesses to Survive in Offseason Closures
title_fullStr Address The Challenges of Tourism Businesses to Survive in Offseason Closures
title_full_unstemmed Address The Challenges of Tourism Businesses to Survive in Offseason Closures
title_sort address the challenges of tourism businesses to survive in offseason closures
publisher Tun Dr. Mahathir Mohamad Thoughts Institute (IPDM)
publishDate 2017
url https://repo.uum.edu.my/id/eprint/29851/1/JLP%2002%2001%202017%20152-160.pdf
https://repo.uum.edu.my/id/eprint/29851/
_version_ 1781708632687116288
score 13.211869

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