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New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia

The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based on a survey...

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Main Author: Zabar, Rohafiz
Other Authors: Ismail, Dahlan
Format: Book Section
Language:English
Published: ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) 2010
Subjects:
HE Transportation and Communications
Online Access:http://repo.uum.edu.my/2982/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean7788.pdf
http://repo.uum.edu.my/2982/
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spelling my.uum.repo.29822016-04-26T06:14:07Z http://repo.uum.edu.my/2982/ New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia Zabar, Rohafiz HE Transportation and Communications The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based on a survey of Air Asia business and leisure passengers using KLIA LCT (Kuala Lumpur Low Cost Terminal). The survey was based on two independent variables. The first variable was changes to the existing fare structure in decrements of 10%, 20%, 30%. The second variable represented different locations within the LCT including the departure lounge. There are both commonalities and differences of opinion between the two population groups us to which facilities were most important but, overall, there was reasonable evidence that, for both, business and leisure passengers, there appeared a potential willingness to trade-off the provision of specific facilities in exchange for a reduction in air fares. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) Ismail, Dahlan Yahya , Mohd Azlan Latif, Abdul Aziz Zalazilah, Mohd Hanizan Hamidon, Syahirah Jaafar, Mohd Khairi 2010 Book Section PeerReviewed application/pdf en http://repo.uum.edu.my/2982/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean7788.pdf Zabar, Rohafiz (2010) New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 247-257. ISBN 983-2078-36-4
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Zabar, Rohafiz
New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
description The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based on a survey of Air Asia business and leisure passengers using KLIA LCT (Kuala Lumpur Low Cost Terminal). The survey was based on two independent variables. The first variable was changes to the existing fare structure in decrements of 10%, 20%, 30%. The second variable represented different locations within the LCT including the departure lounge. There are both commonalities and differences of opinion between the two population groups us to which facilities were most important but, overall, there was reasonable evidence that, for both, business and leisure passengers, there appeared a potential willingness to trade-off the provision of specific facilities in exchange for a reduction in air fares.
author2 Ismail, Dahlan
author_facet Ismail, Dahlan
Zabar, Rohafiz
format Book Section
author Zabar, Rohafiz
author_sort Zabar, Rohafiz
title New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
title_short New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
title_full New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
title_fullStr New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
title_full_unstemmed New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
title_sort new initiative of commercial activities: the passengers preferences towards the availability of provision commercial facilities at kuala lumpur international airport (klia), malaysia
publisher ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
publishDate 2010
url http://repo.uum.edu.my/2982/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean7788.pdf
http://repo.uum.edu.my/2982/
_version_ 1644278382326710272
score 13.211869

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