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A New Framework on Success Factors of Social Media Applications Usage

Based on many past studies regarding Social Media Applications (SMAs) rarely focus on aspects of continuous use and Perceived Privacy (PP). The increasing user awareness issue regarding PP in using SMA is escalating due to various cybersecurity threats, such as malware, software, password and Man-in...

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Main Authors: Mohd Sappri, Mazlan, Abdul Hamid, Mohd Shukri, Sulaiman, Nor Intan Saniah, Omar, Mohd Faizal
Format: Article
Language:English
Published: UUM Press 2023
Subjects:
T Technology (General)
Online Access:https://repo.uum.edu.my/id/eprint/29758/1/JCIA%2002%2002%202023%20193-217.pdf
https://doi.org/10.32890/jcia2023.2.2.4
https://repo.uum.edu.my/id/eprint/29758/
https://e-journal.uum.edu.my/index.php/jcia/article/view/16016
https://doi.org/10.32890/jcia2023.2.2.4
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spelling my.uum.repo.297582023-09-10T15:02:43Z https://repo.uum.edu.my/id/eprint/29758/ A New Framework on Success Factors of Social Media Applications Usage Mohd Sappri, Mazlan Abdul Hamid, Mohd Shukri Sulaiman, Nor Intan Saniah Omar, Mohd Faizal T Technology (General) Based on many past studies regarding Social Media Applications (SMAs) rarely focus on aspects of continuous use and Perceived Privacy (PP). The increasing user awareness issue regarding PP in using SMA is escalating due to various cybersecurity threats, such as malware, software, password and Man-in-the-Middle (MitM) attacks. Accordingly, this study examines the effect of users' PP on System Quality (SQ), Information Quality (IQ), Service Quality (SVQ), User Satisfaction (US) and Usage (USG) based on the DeLone and McLean Information System (IS) Success Model. A total of 345 samples were used for this study using the convenience sampling approach and SmartPLS 3 as the analysis tool. Based on the study's results, it was discovered that SVQ and IQ affect the use of SMA. In addition, it was discovered that PP affects the relationship between SQ, SVQ and the use of SMA. The analysis results related to PP reveal that it is a dominant construct in the study model. Note that the importance of PP should be a solid foundation for developing an SMA application. The PP component in this study can be used as a guide and checklist for software developers to improve security features and SVQ, which is a catalyst for US and ensure that an SMA application is used continuously. UUM Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29758/1/JCIA%2002%2002%202023%20193-217.pdf Mohd Sappri, Mazlan and Abdul Hamid, Mohd Shukri and Sulaiman, Nor Intan Saniah and Omar, Mohd Faizal (2023) A New Framework on Success Factors of Social Media Applications Usage. Journal of Computational Innovation and Analytics (JCIA), 2 (2). pp. 193-217. ISSN 2821-3408 https://e-journal.uum.edu.my/index.php/jcia/article/view/16016 https://doi.org/10.32890/jcia2023.2.2.4 https://doi.org/10.32890/jcia2023.2.2.4
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Mohd Sappri, Mazlan
Abdul Hamid, Mohd Shukri
Sulaiman, Nor Intan Saniah
Omar, Mohd Faizal
A New Framework on Success Factors of Social Media Applications Usage
description Based on many past studies regarding Social Media Applications (SMAs) rarely focus on aspects of continuous use and Perceived Privacy (PP). The increasing user awareness issue regarding PP in using SMA is escalating due to various cybersecurity threats, such as malware, software, password and Man-in-the-Middle (MitM) attacks. Accordingly, this study examines the effect of users' PP on System Quality (SQ), Information Quality (IQ), Service Quality (SVQ), User Satisfaction (US) and Usage (USG) based on the DeLone and McLean Information System (IS) Success Model. A total of 345 samples were used for this study using the convenience sampling approach and SmartPLS 3 as the analysis tool. Based on the study's results, it was discovered that SVQ and IQ affect the use of SMA. In addition, it was discovered that PP affects the relationship between SQ, SVQ and the use of SMA. The analysis results related to PP reveal that it is a dominant construct in the study model. Note that the importance of PP should be a solid foundation for developing an SMA application. The PP component in this study can be used as a guide and checklist for software developers to improve security features and SVQ, which is a catalyst for US and ensure that an SMA application is used continuously.
format Article
author Mohd Sappri, Mazlan
Abdul Hamid, Mohd Shukri
Sulaiman, Nor Intan Saniah
Omar, Mohd Faizal
author_facet Mohd Sappri, Mazlan
Abdul Hamid, Mohd Shukri
Sulaiman, Nor Intan Saniah
Omar, Mohd Faizal
author_sort Mohd Sappri, Mazlan
title A New Framework on Success Factors of Social Media Applications Usage
title_short A New Framework on Success Factors of Social Media Applications Usage
title_full A New Framework on Success Factors of Social Media Applications Usage
title_fullStr A New Framework on Success Factors of Social Media Applications Usage
title_full_unstemmed A New Framework on Success Factors of Social Media Applications Usage
title_sort new framework on success factors of social media applications usage
publisher UUM Press
publishDate 2023
url https://repo.uum.edu.my/id/eprint/29758/1/JCIA%2002%2002%202023%20193-217.pdf
https://doi.org/10.32890/jcia2023.2.2.4
https://repo.uum.edu.my/id/eprint/29758/
https://e-journal.uum.edu.my/index.php/jcia/article/view/16016
https://doi.org/10.32890/jcia2023.2.2.4
_version_ 1778165224063369216
score 13.211869

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