Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce

Aquaculture is, an important source of fish for human consumption, and sustainable production practice that comply with Malaysian Good Aquaculture Practice for aquaculture (GAqP) has recently become an important agenda in Malaysia. Driving forces behind the promotion of sustainable aquaculture are c...

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Main Authors: Kamaruddin, Roslina, Soon, Jan Jan, Samah, Rozana, Rusmani, Rusmani
Format: Monograph
Language:English
Published: Universiti Utara Malaysia 2022
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29363/1/14406.pdf
https://repo.uum.edu.my/id/eprint/29363/
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spelling my.uum.repo.293632023-04-06T10:46:23Z https://repo.uum.edu.my/id/eprint/29363/ Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce Kamaruddin, Roslina Soon, Jan Jan Samah, Rozana Rusmani, Rusmani HB Economic Theory Aquaculture is, an important source of fish for human consumption, and sustainable production practice that comply with Malaysian Good Aquaculture Practice for aquaculture (GAqP) has recently become an important agenda in Malaysia. Driving forces behind the promotion of sustainable aquaculture are consumer awareness on sustainable aquaculture product. The objectives are to investigate the willingness of producers to produce GAqP-compliant farmed fish, consumer's preferences, awareness, willingness to pay for GAqP-compliant farmed fish and develop an eco-labeling and premium pricing framework. A contingent valuation approach was used to evaluate consumers’ WTP for fish welfare, using a single bounded dichotomous choice. To determine the factors that may influence consumers’ WTP for GAqP-Compliant farmed fish, the binomial logit model was used. Data were collected from an online survey of Malaysia consumers in June to July 2021 with the total sample size of 756. At each bid price level, more than 73% of respondents are willing to pay extra for GAqP-compliant farmed fish. Families with fewer households, those with higher incomes, and those who enjoy farmed fish are willing to pay a premium price. Consumers who are knowledgeable about aquaculture, practise green behaviour, aware of GAqP, and have a favourable perception of GAqP-compliant farmed fish are willing to pay extra. Universiti Utara Malaysia 2022-07 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/29363/1/14406.pdf Kamaruddin, Roslina and Soon, Jan Jan and Samah, Rozana and Rusmani, Rusmani (2022) Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce. Technical Report. Universiti Utara Malaysia. (Unpublished)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Kamaruddin, Roslina
Soon, Jan Jan
Samah, Rozana
Rusmani, Rusmani
Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce
description Aquaculture is, an important source of fish for human consumption, and sustainable production practice that comply with Malaysian Good Aquaculture Practice for aquaculture (GAqP) has recently become an important agenda in Malaysia. Driving forces behind the promotion of sustainable aquaculture are consumer awareness on sustainable aquaculture product. The objectives are to investigate the willingness of producers to produce GAqP-compliant farmed fish, consumer's preferences, awareness, willingness to pay for GAqP-compliant farmed fish and develop an eco-labeling and premium pricing framework. A contingent valuation approach was used to evaluate consumers’ WTP for fish welfare, using a single bounded dichotomous choice. To determine the factors that may influence consumers’ WTP for GAqP-Compliant farmed fish, the binomial logit model was used. Data were collected from an online survey of Malaysia consumers in June to July 2021 with the total sample size of 756. At each bid price level, more than 73% of respondents are willing to pay extra for GAqP-compliant farmed fish. Families with fewer households, those with higher incomes, and those who enjoy farmed fish are willing to pay a premium price. Consumers who are knowledgeable about aquaculture, practise green behaviour, aware of GAqP, and have a favourable perception of GAqP-compliant farmed fish are willing to pay extra.
format Monograph
author Kamaruddin, Roslina
Soon, Jan Jan
Samah, Rozana
Rusmani, Rusmani
author_facet Kamaruddin, Roslina
Soon, Jan Jan
Samah, Rozana
Rusmani, Rusmani
author_sort Kamaruddin, Roslina
title Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce
title_short Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce
title_full Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce
title_fullStr Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce
title_full_unstemmed Ensuring Malaysian Food Security: Developing A Sustainable Aquaculture Framework of GAqP Compliant Fish Produce
title_sort ensuring malaysian food security: developing a sustainable aquaculture framework of gaqp compliant fish produce
publisher Universiti Utara Malaysia
publishDate 2022
url https://repo.uum.edu.my/id/eprint/29363/1/14406.pdf
https://repo.uum.edu.my/id/eprint/29363/
_version_ 1762840610822160384
score 13.211869