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Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic

This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probabilit...

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Main Authors: Riyadi, Agus, Kristanti, Eunike Yoanita
Format: Article
Language:English
Published: UUM Press 2021
Subjects:
GV Recreation Leisure
Online Access:https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf
https://repo.uum.edu.my/id/eprint/29304/
https://doi.org/10.32890/jeth2021.1.9
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spelling my.uum.repo.293042023-03-26T13:25:09Z https://repo.uum.edu.my/id/eprint/29304/ Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic Riyadi, Agus Kristanti, Eunike Yoanita GV Recreation Leisure This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probability sampling to determine the sample size. The data were collected using questionnaires via Google Forms and also distributed to respondents who had stayed in 3-, 4-, and 5 star hotels in Indonesia during the COVID-19 pandemic with a total respondents of 99 people. Hypotheses were tested and the findings suggest that value creation has a significant impact on brand trust. The results suggested that hotel brands in Indonesia need to create values that are appreciated by the society as a whole and hotel guests. However, hotel brands in Indonesia still need to improve their creations of value to further boost brand trust for hotel brands in Indonesia in order to improve the hotel performance. The development of a business-oriented analytical framework that aids practitioners in assessing and approaching the opportunities posed by value creation on brand trust is further discussed in the study. The paper introduces an analytical and fresh perspective on value creation and brand trust particularly in a hotel industrial marketing context. UUM Press 2021 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf Riyadi, Agus and Kristanti, Eunike Yoanita (2021) Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic. Journal of Event, Tourism and Hospitality Studies (JETH), 1. pp. 184-209. ISSN eISSN 2805-4423 https://doi.org/10.32890/jeth2021.1.9
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Riyadi, Agus
Kristanti, Eunike Yoanita
Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
description This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probability sampling to determine the sample size. The data were collected using questionnaires via Google Forms and also distributed to respondents who had stayed in 3-, 4-, and 5 star hotels in Indonesia during the COVID-19 pandemic with a total respondents of 99 people. Hypotheses were tested and the findings suggest that value creation has a significant impact on brand trust. The results suggested that hotel brands in Indonesia need to create values that are appreciated by the society as a whole and hotel guests. However, hotel brands in Indonesia still need to improve their creations of value to further boost brand trust for hotel brands in Indonesia in order to improve the hotel performance. The development of a business-oriented analytical framework that aids practitioners in assessing and approaching the opportunities posed by value creation on brand trust is further discussed in the study. The paper introduces an analytical and fresh perspective on value creation and brand trust particularly in a hotel industrial marketing context.
format Article
author Riyadi, Agus
Kristanti, Eunike Yoanita
author_facet Riyadi, Agus
Kristanti, Eunike Yoanita
author_sort Riyadi, Agus
title Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
title_short Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
title_full Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
title_fullStr Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
title_full_unstemmed Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
title_sort factors influencing value creation on brand trust in hotel business: case study of 3-, 4- and 5-star hotels in indonesia during the covid-19 pandemic
publisher UUM Press
publishDate 2021
url https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf
https://repo.uum.edu.my/id/eprint/29304/
https://doi.org/10.32890/jeth2021.1.9
_version_ 1761621751868948480
score 13.211869

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