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Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews

Experiential aspect of consumption has becoming more important in the era of social media. Social life has changed. Today, people are exposed to overflowing information; voluntarily or involuntarily. Almost everyone can express their emotional experience about tourism destinations, which may influen...

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Main Authors: Mohd Ghazali, Raslinda, Jasmine Zea Raziah Radha, Rashid Radha, Mokhtar, Muhammad Fauzi
Format: Article
Language:English
Published: UUM Press 2021
Subjects:
G Geography (General)
Online Access:https://repo.uum.edu.my/id/eprint/29298/1/JETH%2001%202021%2049-70.pdf
https://repo.uum.edu.my/id/eprint/29298/
https://doi.org/10.32890/jeth2021.1.3
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spelling my.uum.repo.292982023-03-26T13:14:42Z https://repo.uum.edu.my/id/eprint/29298/ Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews Mohd Ghazali, Raslinda Jasmine Zea Raziah Radha, Rashid Radha Mokhtar, Muhammad Fauzi G Geography (General) Experiential aspect of consumption has becoming more important in the era of social media. Social life has changed. Today, people are exposed to overflowing information; voluntarily or involuntarily. Almost everyone can express their emotional experience about tourism destinations, which may influence viewers’ response and their purchasing decision. Thus, this study was conducted to identify the salient domains of emotional experiences remembered and recalled by tourists in the online social environments. Content analysis method was utilized to uncover the common themes from 200 online reviews about tourism destinations in Malaysia. The study revealed the presence of cognitive and affective components in online reviews. It also discovered that tourists attributed their emotional experience to concrete factors, which include core (activities) and facilitating components (accommodation, food and beverages and transportation). This in-depth analysis of unstructured text reviews captured some clues about tourists’ emotional experience that would help tourism providers in developing strategies that can stimulates desired emotion, improve positive electronic word of mouth (eWOM) transmissions, which later may contribute to building a destination brand that resonates with its consumers. UUM Press 2021 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29298/1/JETH%2001%202021%2049-70.pdf Mohd Ghazali, Raslinda and Jasmine Zea Raziah Radha, Rashid Radha and Mokhtar, Muhammad Fauzi (2021) Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews. Journal of Event, Tourism and Hospitality Studies (JETH), 1. pp. 49-70. ISSN eISSN 2805-4423 https://doi.org/10.32890/jeth2021.1.3
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Mohd Ghazali, Raslinda
Jasmine Zea Raziah Radha, Rashid Radha
Mokhtar, Muhammad Fauzi
Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews
description Experiential aspect of consumption has becoming more important in the era of social media. Social life has changed. Today, people are exposed to overflowing information; voluntarily or involuntarily. Almost everyone can express their emotional experience about tourism destinations, which may influence viewers’ response and their purchasing decision. Thus, this study was conducted to identify the salient domains of emotional experiences remembered and recalled by tourists in the online social environments. Content analysis method was utilized to uncover the common themes from 200 online reviews about tourism destinations in Malaysia. The study revealed the presence of cognitive and affective components in online reviews. It also discovered that tourists attributed their emotional experience to concrete factors, which include core (activities) and facilitating components (accommodation, food and beverages and transportation). This in-depth analysis of unstructured text reviews captured some clues about tourists’ emotional experience that would help tourism providers in developing strategies that can stimulates desired emotion, improve positive electronic word of mouth (eWOM) transmissions, which later may contribute to building a destination brand that resonates with its consumers.
format Article
author Mohd Ghazali, Raslinda
Jasmine Zea Raziah Radha, Rashid Radha
Mokhtar, Muhammad Fauzi
author_facet Mohd Ghazali, Raslinda
Jasmine Zea Raziah Radha, Rashid Radha
Mokhtar, Muhammad Fauzi
author_sort Mohd Ghazali, Raslinda
title Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews
title_short Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews
title_full Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews
title_fullStr Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews
title_full_unstemmed Tourists’ Emotional Experiences at Tourism Destinations: Analysis of Social Media Reviews
title_sort tourists’ emotional experiences at tourism destinations: analysis of social media reviews
publisher UUM Press
publishDate 2021
url https://repo.uum.edu.my/id/eprint/29298/1/JETH%2001%202021%2049-70.pdf
https://repo.uum.edu.my/id/eprint/29298/
https://doi.org/10.32890/jeth2021.1.3
_version_ 1761621751016456192
score 13.211869

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