Consumer Purchase Decision in The Malaysian Retail Market: A Study of RM 2 Stores
This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29246/1/IJMS%2030%2001%202023%2093-120.pdf https://repo.uum.edu.my/id/eprint/29246/ https://doi.org/10.32890/ijms2023.30.1.4 |
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