The impact of market orientation on business performance: Evidence from a developing country
The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2007
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf http://repo.uum.edu.my/2916/ http://mmj.uum.edu.my/ |
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