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Study on good characteristic of online boutique among STML final year student satisfaction

The purpose of this paper is to study on good characteristic of online boutiques among STML final year students satisfaction. Data collected from 100 respondents focused on students of UUM from School of Technology Management and Logistics (STML). This research involved the final year students in th...

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Main Authors: Marzuki, Marziah, Romli, Azizi
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/28441/1/STMLGG%2001%2039%202020%20132-135.pdf
http://repo.uum.edu.my/28441/
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spelling my.uum.repo.284412021-12-05T02:34:38Z http://repo.uum.edu.my/28441/ Study on good characteristic of online boutique among STML final year student satisfaction Marzuki, Marziah Romli, Azizi HD28 Management. Industrial Management The purpose of this paper is to study on good characteristic of online boutiques among STML final year students satisfaction. Data collected from 100 respondents focused on students of UUM from School of Technology Management and Logistics (STML). This research involved the final year students in the STML to know their perspective about the characteristics of online boutiques that attract them to choose the boutiques. The focus of this study is to identify the goodness of the three major variables obtained from literature. The variables are website design, pricing and internet access that determines how consumer buy behavior reflects online shopping trends. Data collection was done by distributing the questionnaire to the respondents. Data was analyzed by using SPSS (Statistical Package for Social Science) and Excel. Universiti Utara Malaysia 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/28441/1/STMLGG%2001%2039%202020%20132-135.pdf Marzuki, Marziah and Romli, Azizi (2020) Study on good characteristic of online boutique among STML final year student satisfaction. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management, Volume 1, 1 (39). pp. 132-135. ISSN eISBN 978-967-2296-23-4
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Marzuki, Marziah
Romli, Azizi
Study on good characteristic of online boutique among STML final year student satisfaction
description The purpose of this paper is to study on good characteristic of online boutiques among STML final year students satisfaction. Data collected from 100 respondents focused on students of UUM from School of Technology Management and Logistics (STML). This research involved the final year students in the STML to know their perspective about the characteristics of online boutiques that attract them to choose the boutiques. The focus of this study is to identify the goodness of the three major variables obtained from literature. The variables are website design, pricing and internet access that determines how consumer buy behavior reflects online shopping trends. Data collection was done by distributing the questionnaire to the respondents. Data was analyzed by using SPSS (Statistical Package for Social Science) and Excel.
format Article
author Marzuki, Marziah
Romli, Azizi
author_facet Marzuki, Marziah
Romli, Azizi
author_sort Marzuki, Marziah
title Study on good characteristic of online boutique among STML final year student satisfaction
title_short Study on good characteristic of online boutique among STML final year student satisfaction
title_full Study on good characteristic of online boutique among STML final year student satisfaction
title_fullStr Study on good characteristic of online boutique among STML final year student satisfaction
title_full_unstemmed Study on good characteristic of online boutique among STML final year student satisfaction
title_sort study on good characteristic of online boutique among stml final year student satisfaction
publisher Universiti Utara Malaysia
publishDate 2020
url http://repo.uum.edu.my/28441/1/STMLGG%2001%2039%202020%20132-135.pdf
http://repo.uum.edu.my/28441/
_version_ 1718929000829550592
score 13.211869

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