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Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM

Nowadays, the rapid growth of E-commerce infrastructure initiatives in the world reflects its compelling advantages and had increase drastically. This study attempts to evaluate the effectiveness of E-commerce infrastructure toward purchase intention among STML students in University Utara Malaysia...

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Main Authors: Nik Mahmud, Nik Nurul Amira, Othman, Abdul Aziz
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/28432/1/STMLGG%2001%2030%202020%20103-105.pdf
http://repo.uum.edu.my/28432/
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spelling my.uum.repo.284322021-11-24T00:59:50Z http://repo.uum.edu.my/28432/ Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM Nik Mahmud, Nik Nurul Amira Othman, Abdul Aziz HD28 Management. Industrial Management Nowadays, the rapid growth of E-commerce infrastructure initiatives in the world reflects its compelling advantages and had increase drastically. This study attempts to evaluate the effectiveness of E-commerce infrastructure toward purchase intention among STML students in University Utara Malaysia (UUM). A survey was conducted from the administered questionnaire involves 100 respondents from STML students in UUM in which the data was collected directly from questionnaire survey with using the descriptive data of SPSS. Objective of this study are to measure the level of purchase intention of E-commerce infrastructure, to measure the relationship between convenience, customer satisfaction and information toward purchase intention. The findings indicate that convenience and information of use have significant affect toward purchase intention. However, it is found that there is no significant relationship between customer satisfaction and purchase intention. Universiti Utara Malaysia 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/28432/1/STMLGG%2001%2030%202020%20103-105.pdf Nik Mahmud, Nik Nurul Amira and Othman, Abdul Aziz (2020) Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management, Volume 1, 1 (30). pp. 103-105. ISSN eISBN 978-967-2296-23-4
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Nik Mahmud, Nik Nurul Amira
Othman, Abdul Aziz
Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM
description Nowadays, the rapid growth of E-commerce infrastructure initiatives in the world reflects its compelling advantages and had increase drastically. This study attempts to evaluate the effectiveness of E-commerce infrastructure toward purchase intention among STML students in University Utara Malaysia (UUM). A survey was conducted from the administered questionnaire involves 100 respondents from STML students in UUM in which the data was collected directly from questionnaire survey with using the descriptive data of SPSS. Objective of this study are to measure the level of purchase intention of E-commerce infrastructure, to measure the relationship between convenience, customer satisfaction and information toward purchase intention. The findings indicate that convenience and information of use have significant affect toward purchase intention. However, it is found that there is no significant relationship between customer satisfaction and purchase intention.
format Article
author Nik Mahmud, Nik Nurul Amira
Othman, Abdul Aziz
author_facet Nik Mahmud, Nik Nurul Amira
Othman, Abdul Aziz
author_sort Nik Mahmud, Nik Nurul Amira
title Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM
title_short Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM
title_full Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM
title_fullStr Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM
title_full_unstemmed Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM
title_sort effectiveness of ecommerce infrastructure towards purchase intention among stml students in uum
publisher Universiti Utara Malaysia
publishDate 2020
url http://repo.uum.edu.my/28432/1/STMLGG%2001%2030%202020%20103-105.pdf
http://repo.uum.edu.my/28432/
_version_ 1718928999556579328
score 13.211869

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